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Colors are emotional; they evoke memories and sympathy. This is probably why every decision-maker brings their own personal preferences to the table. However, here lies the big mistake: Colors in branding are not a matter of taste. They are a strategic tool based on psychology, target audience perception, and brand differentiation.

AI evaluates websites differently than Google. The Future Web Check by HCG corporate designs shows how AI perceives your brand – including competitor comparison, accessibility audit, and clear recommendations for action.

You need images for your website, a brochure, or social media. The discussion quickly descends into the seemingly simple question: "Should we use a stock photo or have our own photos taken?" At first glance, the answer seems clear: Stock photos are cheaper, readily available, and available in countless variations. But while they save money in the short term, the hidden costs often only become apparent later.

There are phrases that have become almost legendary in marketing meetings. One of them is: "Could we please make the logo bigger?" Anyone who works in marketing has definitely heard it before – often more than once. The discussion about the right logo size seems banal, but it's a prime example of how different perception and reality can be in design. Many decision-makers (especially CEOs) are convinced: the larger the logo, the more visible the brand, the more attention it at

HCG corporate designs is now an official cluster member of Standortagentur Tirol.

Imagine: A potential customer is searching for a solution in ChatGPT – and your logo appears right next to your competitor. It's tiny, barely larger than a pinhead. This tiny image is the favicon of your website. This is exactly where the decision is made: Will your brand be recognized immediately – or will it disappear? In times of AI search and generative search, the logo is not just a figurehead, but a strategic competitive advantage.

At HCG corporate designs, we’ve developed a feedback process that eliminates the guesswork, builds trust, and keeps projects on track from day one. In this article, we'll share how we gather honest client feedback and turn it into a powerful driver for project success.

There's good web design – and there's prime interior design. With this professional website template, we at HCG corporate designs have set a new standard for digital elegance. After enthusiastic feedback and a lot of attention on social media, we knew this design couldn't remain exclusive. That's why we're now making it available as a high-quality website template – for anyone who's into interior design or architecture and wants to showcase amazingly stylish interior design o

Many businesses fall into the trap of equating branding with having a logo. But recognition and trust don’t come from a single graphic – they’re built through a cohesive experience. For instance, 81% of consumers say they need to trust a brand before considering a purchase, highlighting that perception and consistency are key. (shapo.io) In this article, we’ll unpack what truly makes a brand memorable – and why you need more than just a logo to achieve it.

In our work at HCG corporate designs, we see it again and again: Branding and web design projects rarely fail because of design. They...

We are excited to share that HCG corporate designs has been selected to join the prestigious Wix Studio League. This recognition highlights our dedication to delivering top-tier web design solutions. Being hand-picked and chosen from a pool of millions of Wix Studio designers is a huge accomplishment, and we couldn't be prouder.

Fitness is more than just sweating it out in the gym – it's energy, personality, and confidence. This is exactly what a fitness website...