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Communication is (almost) everything – Why branding projects often fail and how we prevent that
In our work at HCG corporate designs, we see it again and again: Branding and web design projects rarely fail because of design. They often fail because of communication. Often, it's not a lack of creative ideas or design talent that's lacking, but rather a clear understanding of the business, the target audience – and the true message behind the brand. That's exactly why we rely on deep, honest, and sometimes uncomfortable conversations with our clients. At the beginning of
Aug 4, 2025


Honored to join the Wix Studio League as a Certified Expert Web Designer
We are excited to share that HCG corporate designs has been selected to join the prestigious Wix Studio League. This recognition highlights our dedication to delivering top-tier web design solutions. Being hand-picked and chosen from a pool of millions of Wix Studio designers is a huge accomplishment, and we couldn't be prouder.
Jul 28, 2025


Professional web design for personal trainers & fitness studios: Modern, dynamic and ready for more visibility
Fitness is more than just sweating it out in the gym – it's energy, personality, and confidence. This is exactly what a fitness website...
Jun 30, 2025


How we develop the ideal “brand vibe” with the client
Before we create even a single pixel of the design, we at HCG corporate designs clarify one central question:
How shall the brand feel?
This so-called "brand vibe" – the emotional impact of the brand – is, for us, the crux of a successful branding project. Because one thing is clear: anyone who waits to figure out what their brand actually wants to express during the design process is wasting time, energy, and money.
Jun 16, 2025


Professional web design for science and technology
Science, technology, and consulting require professional web design that is structured, reliable, and flexible at the same time....
May 19, 2025


Good organization is the key to success – and we know what we’re talking about
In over 15 years of working with international clients from more than 25 industries and working in quality and process management for 7 years before launching our design agency, we at HCG corporate designs have learned one thing very clearly: Good organization isn't a nice-to-have, but a crucial success factor. Without clear processes, structure, and time management, creative excellence often falls by the wayside. In our 5-hour, in-depth masterclass for branding and web des
Apr 21, 2025


The Ultimate Masterclass for Branding & Web Design
The last four months have been incredibly intense. With the support of Wix Studio, we produced our first masterclass with the promising title "The Ultimate Masterclass for Branding & Web Design" . Big words, followed by big impact. Because: 15 years of experience in branding, web design and entrepreneurship as well as seven years of experience in quality and process management have gone into this project. This concentrated know-how is now no longer only accessible to our clie
Mar 7, 2025


Why your company needs a corporate design manual – and how it ensures your independence
Entrepreneurs are people who love their freedom and therefore want to make their own decisions. But this freedom of choice is limited...
Jan 20, 2025


New Year: It has to hurt for change to happen
The new year is just around the corner, and with it the annual reflection. It is the perfect time to pause, analyze the past year and...
Dec 26, 2024


Accessible web design: what companies need to know now
Accessibility is not only an important legal issue, but also an opportunity to optimize your own digital presence.
Nov 19, 2024


Branding among animals: With blue feet to fame, honor and success
What Entrepreneurs Can Learn About Branding from a Blue-Footed Booby
Nov 18, 2024


The power of first impressions: Why investors and banks care about branding
First impressions count in the business world, too. Whether a company is looking for investors or applying for a bank loan, the potential...
Oct 8, 2024
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