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Professional web design for personal trainers & fitness studios: Modern, dynamic and ready for more visibility
Fitness is more than just sweating it out in the gym – it's energy, personality, and confidence. This is exactly what a fitness website...
Jun 30, 2025


How we develop the ideal “brand vibe” with the client
Before we create even a single pixel of the design, we at HCG corporate designs clarify one central question:
How shall the brand feel?
This so-called "brand vibe" – the emotional impact of the brand – is, for us, the crux of a successful branding project. Because one thing is clear: anyone who waits to figure out what their brand actually wants to express during the design process is wasting time, energy, and money.
Jun 16, 2025


Professional web design for science and technology
Science, technology, and consulting require professional web design that is structured, reliable, and flexible at the same time....
May 19, 2025


Good organization is the key to success – and we know what we’re talking about
In over 15 years of working with international clients from more than 25 industries and working in quality and process management for 7...
Apr 21, 2025


The Ultimate Masterclass for Branding & Web Design
The last four months have been incredibly intense. With the support of Wix Studio, we produced our first masterclass with the promising...
Mar 7, 2025


Why your company needs a corporate design manual – and how it ensures your independence
Entrepreneurs are people who love their freedom and therefore want to make their own decisions. But this freedom of choice is limited...
Jan 20, 2025


New Year: It has to hurt for change to happen
The new year is just around the corner, and with it the annual reflection. It is the perfect time to pause, analyze the past year and...
Dec 26, 2024


Accessible web design: what companies need to know now
Accessibility is not only an important legal issue, but also an opportunity to optimize your own digital presence.
Nov 19, 2024


Branding among animals: With blue feet to fame, honor and success
What Entrepreneurs Can Learn About Branding from a Blue-Footed Booby
Nov 18, 2024


The power of first impressions: Why investors and banks care about branding
First impressions count in the business world, too. Whether a company is looking for investors or applying for a bank loan, the potential...
Oct 8, 2024


How a logo relaunch almost ruined a global brand: Too much inclusivity at the expense of individuality
In recent years, the world of logo design has been sliding in a direction that can literally pull the rug out from under brands.
Oct 7, 2024


Branding & design without a system? The silent killer for a brand and its growth
It happens again and again: Companies resort to "homemade" design components, often from internal "wannabe" designers or cheap...
Sep 19, 2024
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