Blog

HCG corporate designs is now an official cluster member of Standortagentur Tirol.

Imagine: A potential customer is searching for a solution in ChatGPT – and your logo appears right next to your competitor. It's tiny, barely larger than a pinhead. This tiny image is the favicon of your website. This is exactly where the decision is made: Will your brand be recognized immediately – or will it disappear? In times of AI search and generative search, the logo is not just a figurehead, but a strategic competitive advantage.

Before we create even a single pixel of the design, we at HCG corporate designs clarify one central question: How shall the brand feel? This so-called "brand vibe" – the emotional impact of the brand – is, for us, the crux of a successful branding project. Because one thing is clear: anyone who waits to figure out what their brand actually wants to express during the design process is wasting time, energy, and money.

In over 15 years of working with international clients from more than 25 industries and working in quality and process management for 7...

The last four months have been incredibly intense. With the support of Wix Studio, we produced our first masterclass with the promising...

Entrepreneurs are people who love their freedom and therefore want to make their own decisions. But this freedom of choice is limited...

The new year is just around the corner, and with it the annual reflection. It is the perfect time to pause, analyze the past year and...

Accessibility is not only an important legal issue, but also an opportunity to optimize your own digital presence.

First impressions count in the business world, too. Whether a company is looking for investors or applying for a bank loan, the potential...

In recent years, the world of logo design has been sliding in a direction that can literally pull the rug out from under brands.

It happens again and again: Companies resort to "homemade" design components, often from internal "wannabe" designers or cheap...

Imagine you are building a house. You already have a picture of the living room flooded with sunlight, a beautiful terrace, perhaps an...