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There are phrases that have become almost legendary in marketing meetings. One of them is: "Could we please make the logo bigger?" Anyone who works in marketing has definitely heard it before – often more than once. The discussion about the right logo size seems banal, but it's a prime example of how different perception and reality can be in design. Many decision-makers (especially CEOs) are convinced: the larger the logo, the more visible the brand, the more attention it at

HCG corporate designs is now an official cluster member of Standortagentur Tirol.

Imagine: A potential customer is searching for a solution in ChatGPT – and your logo appears right next to your competitor. It's tiny, barely larger than a pinhead. This tiny image is the favicon of your website. This is exactly where the decision is made: Will your brand be recognized immediately – or will it disappear? In times of AI search and generative search, the logo is not just a figurehead, but a strategic competitive advantage.

At HCG corporate designs, we’ve developed a feedback process that eliminates the guesswork, builds trust, and keeps projects on track from day one. In this article, we'll share how we gather honest client feedback and turn it into a powerful driver for project success.

Many businesses fall into the trap of equating branding with having a logo. But recognition and trust don’t come from a single graphic – they’re built through a cohesive experience. For instance, 81% of consumers say they need to trust a brand before considering a purchase, highlighting that perception and consistency are key. (shapo.io) In this article, we’ll unpack what truly makes a brand memorable – and why you need more than just a logo to achieve it.

In our work at HCG corporate designs, we see it again and again: Branding and web design projects rarely fail because of design. They...

Before we create even a single pixel of the design, we at HCG corporate designs clarify one central question: How shall the brand feel? This so-called "brand vibe" – the emotional impact of the brand – is, for us, the crux of a successful branding project. Because one thing is clear: anyone who waits to figure out what their brand actually wants to express during the design process is wasting time, energy, and money.

In over 15 years of working with international clients from more than 25 industries and working in quality and process management for 7...

The last four months have been incredibly intense. With the support of Wix Studio, we produced our first masterclass with the promising...

Entrepreneurs are people who love their freedom and therefore want to make their own decisions. But this freedom of choice is limited...

What Entrepreneurs Can Learn About Branding from a Blue-Footed Booby

First impressions count in the business world, too. Whether a company is looking for investors or applying for a bank loan, the potential...