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Branding
How a logo relaunch almost ruined a global brand: Too much inclusivity at the expense of individuality
In recent years, the world of logo design has been sliding in a direction that can literally pull the rug out from under brands.
Oct 7, 2024
Branding & design without a system? The silent killer for a brand and its growth
It happens again and again: Companies resort to "homemade" design components, often from internal "wannabe" designers or cheap...
Sep 19, 2024
“What if I don’t like the branding?”
The challenge for entrepreneurs when working with designers is that they often feel like they are buying a pig in a poke. After all, they...
Aug 5, 2024
Architect or construction company – who comes first?
Imagine you are building a house. You already have a picture of the living room flooded with sunlight, a beautiful terrace, perhaps an...
Jul 8, 2024
How good design beats SEO
The Beauty Palace in Austria's largest shopping center (Shopping City Süd, SCS) asked us for help. They were struggling with design...
Jun 3, 2024
What makes people spend €15 on a pack of tea bags?
A pack of tea bags costs between 1.50 and 4 euros - depending on the quality and brand. But what makes people spend a whopping 15 euros...
May 6, 2024
5 ways to get a branding that will get you out of the swamp of mediocrity
As we all know, there are many ways to Rome. So how do you get to where you want to go – not to Rome, but out of the swamp of mediocrity...
Apr 9, 2024
Branding for an plumbing business with heart
During a recent review of our branding archive, we came across one of our previous branding projects that unfortunately did not make it...
Mar 25, 2024
Continuity creates trust. Trust that turns people into paying customers.
Entrepreneurs are often told a lie. They are made to believe that all they need is a logo design and a website to get their great product...
Jan 11, 2024
CDU: A party and its logo relaunch
Redesigning a logo is always a tricky matter. As a brand designer, you feel like you can't please everyone. But: It is not the goal of a...
Jan 9, 2024
Why a Logo Doesn't Bring You Customers
Is your company stuck in the swamp of mediocrity and just can't make it to the next level of sales and status? Do you think a new logo...
Nov 16, 2023
Dangerous capacity bottlenecks – and how employer branding can break the downward spiral
In manufacturing companies, slow deliveries of raw materials or components lead to situations that were previously unimaginable: the (at...
Nov 13, 2023
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