How AI truly reads your brand – and how the Future Web Check provides clarity

Many websites are visible – but by no means all are understandable to artificial intelligence. AI today doesn't just answer questions, it interprets brands.

This interpretation increasingly determines which companies will remain visible in the future – not only in traditional search engines, but also in AI search systems such as ChatGPT, Perplexity or Google Gemini.

While traditional SEO optimization focuses on keywords, metadata and loading times, AI evaluates something deeper: structure, context and brand logic.

In short: AI reads differently.

And what AI recognizes – or overlooks – fundamentally influences a brand's digital future.

How AI truly understands brands

Artificial intelligence builds a comprehensive picture of your brand – from content, context, and external mentions. It evaluates not only your website, but the entire digital ecosystem in which your brand operates.

Three factors are crucial for how "readable" your brand is for AI:

1. Brand consistency & repetition structures

Can AI recognize a consistent brand system across all channels?

2. Contextual data & coherence

Does your content align with what is being said about you on the web?

3. Semantic depth & structure

Are your texts, headings, and data structured in such a way that they are machine-readable and explainable?

Many websites are visually appealing, but not consistent enough in terms of content and structure to be clearly understood and positively evaluated by AI systems.

The result: Companies lose visibility – even though they seem to be doing everything “right” at first glance.

The Future Web Check – Clarity instead of gut feeling

To close this gap, HCG corporate designs has developed the Future Web Check: a thorough, manual analysis of your website, conducted by experienced brand strategists, web designers and technology experts.

Various tools are used – but the evaluation is always done by humans, not by an automated system.

This creates an analysis that combines data with context – and derives strategic recommendations for action from technical measurements.

What exactly is being analyzed:

The Future Web Check combines technological precision with brand strategy expertise. It consists of three key analytical components:

🔍 AI Visibility Check

How does AI understand your website – and how is it displayed in AI searches?

Platforms such as ChatGPT, Perplexity and Google Gemini are being examined. The report shows specifically how your brand is currently described by AI, and how frequently it appears in AI-generated answers.

Example from a recent report:

• “ChatGPT: 14% visibility of your brand – good”

• “Perplexity: 38% visibility of your brand – very good”

• “Gemini: 35% visibility of your brand – average”

Such metrics show at a glance where you stand in the AI ecosystem – and where there is potential for a stronger presence.

♿ Accessibility Quick Audit

How accessible and technically sound is your website?

The Future Web Check evaluates both the structure and the readability of the content. This involves using tools such as the Wix Accessibility Assistant and the Google PageSpeed Accessibility Score, supplemented by a human assessment based on professional experience.

This audit shows which elements of your website comply with current standards, and where improvements are needed – from ALT text to heading hierarchies to color contrasts.

🧭 Competitive analysis & recommendations for action

A key part of the Future Web Check is the direct comparison with your strongest competitors. This allows you to see exactly where your website stands in comparison to others in the industry.

The analysis includes specific benchmarks: Which competitors currently appear more frequently in AI results, and which factors contribute to this.

The result: Clarity in the form of a report

Within a few days you will receive a multi-page PDF report – easy to understand, visually structured and presented in a practical way.

The report uses a traffic light system (green / yellow / red) to highlight the most important areas at a glance:

• Green: This is functioning (very) well – no action required.

• Yellow: Potential risk – moderate optimization recommended.

• Red: Critical – immediate adjustment required.

Furthermore, the report contains:

• a representation of the AI's assessment of your brand (e.g., how ChatGPT describes your website),

• an assessment of technical accessibility,

• comparison with competitors,

• as well as a prioritization of concrete action steps for your next optimizations.

The result is not just an analysis, but a clear action plan – formulated in language that is understandable even to non-technical people.

You can implement the recommendations yourself or – if desired – further develop them in together with HCG corporate designs.

Accessibility – more than just a legal obligation

Accessibility is not a trending topic, but a signal of quality and trust. It demonstrates professionalism, attitude and a sense of responsibility – and simultaneously has a positive impact on SEO, user experience and AI visibility.

The EU Accessibility Act (2025) obliges certain companies to make their websites accessible. We explain in detail which companies this specifically affects in our blog article "Accessible Web Design – What Companies Need to Know Now" .

Regardless of the legal relevance, the following applies: An accessible website appears more reputable, strengthens the trust of your target groups and improves your findability – both on Google and on AI-based search systems.

Why manual analysis makes the difference

The Future Web Check is not an automated tool, but a customized analysis that combines human understanding with data intelligence.

HCG corporate designs brings its experience as a long-standing Wix partner to bear here, and a boutique agency with 15 years of brand and web design expertise.

Each Future Web Check is interpreted individually – not by algorithms, but by experts who place technical values into the strategic context of your brand.

The result is practical, implementable, and brand-conscious.

Why this topic is important now

• AI search systems like ChatGPT or Gemini are already influencing which brands are recommended.

• The EU Accessibility Act defines new quality standards for digital presences.

• Companies that invest in structural readability and accessibility now will create a sustainable competitive advantage – technologically and communicatively.

Those who understand today how AI interprets their brand will decide tomorrow whether they are read and even seen.

Conclusion: Future security begins with clarity

The Future Web Check from HCG corporate designs shows you how your website is perceived today – by artificial intelligence, search systems and your users.

You will learn where you stand in comparison to your competition, which aspects of your website are already strong, and where targeted measures can quickly achieve success.

It is not an automated assessment, but a strategic, human analysis that helps companies to consciously and measurably shape their digital future.

Discover how AI truly understands your website – and where your greatest potential lies. Contact us here for your Future Web Check.