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Do young people really not want to work?
What do millennials want? What does Generation Z want? Some say they are lazy and unwilling to work. But is that true?
Jul 7, 2023
Brand shops at airports: What's really behind them
The number of touchpoints with a brand is a decisive factor for the willingness to buy a product. The more points of contact, the better.
Jun 15, 2023
The Business Value of Design - according to a McKinsey Study
Today’s marketplaces are more competitive than ever before - with and without all the crises we’re currently witnessing. But what is it...
Apr 24, 2023
We proudly present: The HCG office collection
Ladies and gentlemen, here it is: our first ever office collection! We made sure to include all the essentials a stylish office really...
Sep 1, 2022
How to get a Professional Website with Top Design and Google Setup - without programming
In fall 2020 we ran a live webinar on branding and website design with Wix. Because: For some entrepreneurs, the decision for a website...
Jul 26, 2022
A Logo becomes a Fashion Item
Honestly: How many t-shirts, hoodies or caps with an ugly logo print have you got given over the last few years? Well, before (!) the...
May 12, 2022
How Brand Design Makes You Succeed in Cross Channel Marketing
Everyone is talking about cross channel marketing. What sounds like a new, hyped buzz word from online marketing gurus, is basically what...
Feb 21, 2022
Why a Logo Design Does Not Have to be "Beautiful"
A logo design is not good just because you think it looks "beautiful". I admit, that's a bold statement. However, by the end of this blog...
Dec 20, 2021
8 Things that Prove that Your Corporate Identity Needs a Make-Over
Not only start-ups need a brand design and a website design. No, even companies that have been in business for years keep coming back to...
Nov 22, 2021
How microtypography turns a text into a brand
Microtypographic details (or the mighty tiny details when working with fonts) are probably the supreme discipline in typesetting and...
Oct 8, 2021
Apps with website linking in real time
How about your customers seeing your brand several times a day - every time they pick up their smartphone?
Sep 21, 2021
That's How Much a Rebranding Really Costs
We often hear start-ups saying they would get a professional brand design "in a few years". For the start, "something small" would also...
Jun 15, 2021
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