Honestly: How many t-shirts, hoodies or caps with an ugly logo print have you got given over the last few years? Well, before (!) the pandemic of course. Probably quite a few.
It's amazing (or frightening) how quickly a chic fashion accessory can degenerate into a dreadful "don't want it" piece. Only because a business owner wants their logo to be big and bold on it. Oh dear.
We can do better:
We created the above fashion pattern for our client Spedination. The branding we developed a few years ago is beautifully integrated into super chic fashion items.
A good logo design creates brand awareness. A good logo design also manages to be conveyed in terms of the overall brand communication. This also applies to the subtle translation of a logo (or parts of it) into a chic fashion pattern.