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In our work at HCG corporate designs, we see it again and again: Branding and web design projects rarely fail because of design. They often fail because of communication. Often, it's not a lack of creative ideas or design talent that's lacking, but rather a clear understanding of the business, the target audience – and the true message behind the brand. That's exactly why we rely on deep, honest, and sometimes uncomfortable conversations with our clients. At the beginning of the branding process: We dare to ask the right questions If we have learned one thing in the last 15 years, it is this: good communication begins with courageous questions. We ask specific questions – and sometimes even make provocative statements that make our clients think. Not to irritate, but to gain a truly substantive understanding of the business model, the offering, and, above all, the target audience. The truth is: If you don't know your target audience 100%, you run the risk of sending false or contradictory signals - and that is fatal in branding and brand building. The heart of the matter: a well-thought-out briefing Over the last 15 years, we at HCG corporate designs have developed our own briefing questionnaire, which is deliberately formulated to be challenging. Why? Because we want to ensure that all important topics are brought to the table – even those that our clients may never have really thought about before. The questionnaire helps us identify potential contradictions in brand communication early on – and resolve them together with the client. This is basically where our actual design work begins: not with colors and shapes, but with clarity. Strong branding is not based on somebody's gut feeling, but on a clear foundation. Everything down to the very detail – in our Masterclass In our masterclass , we share our comprehensive knowledge and proven processes. This includes all the questions from our briefing questionnaire, which we have continuously optimized over 15 years – including background information, interview tips, and real-life examples. If you want to manage branding projects not only creatively but also strategically, this masterclass is just right for you.

We are excited to share that HCG corporate designs has been selected to join the prestigious Wix Studio League . This recognition highlights our dedication to delivering top-tier web design solutions. Being hand-picked and chosen from a pool of millions of Wix Studio designers is a huge accomplishment, and we couldn't be prouder. Our passion for creating intuitive, attractive, and highly functional websites has been acknowledged with another milestone since our agency started in 2010 . This achievement reflects our commitment to quality and ongoing improvement in web design. As our diverse portfolio continues to grow, we look forward to new opportunities in the digital landscape. Joining the Wix Studio League is not just an honor; it represents a pledge to our clients that we will consistently elevate our craft and provide unparalleled website design and service. Our path to the Wix Studio League Our journey to the Wix Studio League was not an easy ride. It required time, effort, and a willingness to learn. And to be honest, we will never stop refining our skills, exploring new design techniques, and adapting to the ever-evolving digital landscape. Each project we completed not only boosted our capabilities but also forged stronger relationships with our clients , ensuring we understood their unique visions. As we navigated through the vast Wix Studio environment, our primary focus was (and still is) on creating websites that exceeded our clients' expectations. By prioritizing personalized solutions that resonate with their audiences, we garnered the attention of Wix Studio, which ultimately led to our selection. Every design we create embodies our core values: creativity, professionalism, and meticulous attention to detail. Be it a sleek corporate website or a vibrant e-commerce platform, our aim is to turn ideas into captivating digital experiences. The recognition we've received fuels our ambition to keep pushing our limits. Benefits for our clients This recognition is more than just an honor; it brings real advantages for our clients. As members of the Wix Studio League , we have access to the latest design tools and innovations. This enables us to continue providing exceptional web solutions that are visually impressive, functional, and optimized for peak performance. Our commitment to excellence is stronger than ever as we refine our design processes. With new resources available, we can deliver more customized solutions that fit each client's unique needs. This ensures that every website we create not only positions our clients' brands effectively but also resonates with their target audience. Staying ahead in today’s fast-paced digital world is essential. Being part of the Wix Studio League means we can adopt the latest design trends and technologies into our work. This proactive stance enables us to help our clients stay competitive and relevant in their industries. With our new position in the Wix Studio League , we are excited about upcoming projects. Our pipeline is full of innovative concepts that are sure to impress. We can't wait to share what's in our pipeline! We are currently investigating new design elements, enhancing user experiences, and emphasizing responsive design principles. Our goal is to ensure that the websites we create are accessible across all platforms . Our commitment to improvement sets us apart, and we will keep this focus as we move forward. Our commitment to excellence in web design At the core of our success is our unwavering dedication to our clients. We believe that successful web design is a collaborative effort that thrives on open communication and understanding. Feedback from our clients drives our creative efforts and allows us to craft solutions that genuinely address their needs. We are incredibly thankful for the recognition that comes with being chosen for the Wix Studio League . It validates our passion and hard work in the quality of our web design services . As we turn this new page, our focus stays on delivering exceptional websites that perfectly translate our clients' brands into a digital experience . We look forward to many more remarkable projects ahead!

Fitness is more than just sweating it out in the gym – it's energy, personality, and confidence. This is exactly what a fitness website should reflect. In our digital world, where first impressions are often made online, a clearly structured, mobile-optimized, and visually compelling website is crucial to success as a personal trainer or fitness studio owner. Convince online – with a website that makes performance visible To meet the needs of personal trainers, we, as a Wix Partner, developed the Wix Studio template "Dynamic Fitness Training" – specifically for the fitness industry. It's aimed at personal trainers, fitness coaches, and studio owners who want to present their own website in a clear, active, and modern way – relying on a foundation that impresses with its professional design, sophisticated user interface, and technical quality. The advantages of this website template at a glance Visual dynamism: Strong colors, large typography, and animated elements bring movement to the website – and convey the energy that customers should experience during training. Mobile-optimized web design: The website works seamlessly on all devices – from desktops to smartphones and other mobile devices. This ensures that all content shines wherever the target audience is on the move. Integrated booking function: The website becomes an active sales channel: Interested people book directly online – easily, intuitively and around the clock. Better discoverability & trust: Thanks to the embedded Google Maps integration, local visibility is strengthened and potential customers are helped to find the location quickly. Technically strong – visually convincing The website template is based on Wix Studio, a powerful platform for modern, responsive web design, which we use for all our client projects . For anyone who purchases "Dynamic Fitness Training," this means: A stable, future-proof basis on which extensions such as member areas or online courses can be easily implemented. Intuitive backend maintenance so content can be updated independently – without ongoing agency costs. The website template can be tested live here and purchased directly from the Wix Studio Marketplace . A video introduction can be found on YouTube:

Before we create even a single pixel of the design, we at HCG corporate designs clarify one central question: How shall the brand feel? This so-called "brand vibe" – the emotional impact of the brand – is, for us, the crux of a successful branding project. Because one thing is clear: anyone who waits to figure out what their brand actually wants to express during the design process is wasting time, energy, and money. The "brand vibe" – the emotional foundation of a brand In over 15 years of design agency experience, we've learned: When designers and clients share the same emotional vision, the entire creative process runs more smoothly – from the first scribble to the final handover. That's why we define the desired brand vibe (or brand expression) together with our clients before we even begin to design. What should the target audience feel? Trust? Inspiration? Exclusivity? Energy? Or something completely different? These are our starting points – and they make a huge difference. Interactive tools for a clear vision To create this emotional clarity, we also use interactive online tools that we have built and tailored to our needs. Our brand questionnaire guides you through targeted questions in just a few minutes – and elicits precisely the answers necessary for a tailor-made branding. The result: - Fewer misunderstandings, - more security on both sides - and an enormously efficient design process. Fewer correction loops, more enthusiasm Thanks to this clear foundation, we typically only need two revisions for professional web design , brochures , or branding – sometimes even just one. Why? Because we know where the journey is headed from the very beginning. Our clients feel understood and involved – and we design with a clear goal in mind. For us, the defined brand vibe is like a compass: It ensures that we all move in the same direction – without detours. Want even more insights? Check out our masterclass! In our "Ultimate Masterclass for Branding & Web Design," we demonstrate exactly how we develop the brand vibe with our clients, which tools and questions we use, and how this leads to a flawless branding strategy . We also provide exclusive insights into real client projects. This is ideal for anyone who wants to professionalize their creative work, avoid misunderstandings and work more efficiently.

Science, technology, and consulting require professional web design that is structured, reliable, and flexible at the same time. Especially in consulting-intensive industries, it's important to present complex content in such a way that it's not only understandable but also quickly grasped. At HCG corporate designs, we therefore rely on a clear, reduced design language that does not overlay content but presents it in a structured manner – and this is exactly what is reflected in our “Industry Consulting” template on Wix Studio. This professionally designed website template is ideal for companies in the B2B sector – whether consulting, technology services, or science-related offerings. It combines a minimalist, business-oriented web design with sophisticated features such as an innovative scroll animation, eye-catching dividers between different sections, and an editable database in the backend. The latter allows you to easily manage content such as webinars, events, or publications yourself – without any technical hurdles. It also includes customized contact forms with smart user guidance, allowing you to easily offer consultations, workshops, or online seminars directly via the website. Another highlight: The website is, of course, fully responsive – it works seamlessly on mobile devices and looks just as professional as it does on desktop or tablet. This aspect is particularly crucial for target groups in the science and technology industries, as access to information must be easy regardless of location. And as with all our projects, the same applies here: thanks to a clear structure and consistent design elements, a uniform brand image is created that creates trust and exudes professionalism. This premium website template is based on our many years of experience with corporate design and digital processes. It's particularly made for companies that have little time for website maintenance internally, but still want to remain flexible. The content is easily editable, the layout remains stable, and the modular structure allows for additional pages, functions, or content to be added at any time. Click here to go directly to the template. You can see a short video insight here:

In over 15 years of working with international clients from more than 25 industries and working in quality and process management for 7 years before launching our design agency, we at HCG corporate designs have learned one thing very clearly: Good organization isn't a nice-to-have, but a crucial success factor. Without clear processes, structure, and time management, creative excellence often falls by the wayside. In our 5-hour, in-depth masterclass for branding and web design, we pass on what has proven successful for us in practice – honest, practical, and immediately implementable. This is how we set the right expectations right from the start Right from the start of a project, we place great importance on establishing clear communication rules. Our clients know from the beginning how quickly they can expect a response, how feedback loops work, and which communication channels work best. Why? Because it builds trust. Our experience shows that transparent communication reduces uncertainty, strengthens collaboration, and creates an atmosphere of respect. Creative excellence requires organization and focus Design isn't an assembly line product. That's why at HCG corporate designs, we schedule fixed time slots for so-called "deep work sessions" – times with full concentration and full focus in which we work uninterrupted on creative concepts and designs. We do this when we're at our mental best. This conscious structure not only helps us deliver better results – it saves us an average of two full working days per week. Batching: A small word with a big impact Another thing that's helped us enormously is bundling similar tasks and completing them all in one go. Emails, review loops, project handovers – we no longer do all of this ad hoc, but deliberately in blocks. This reduces context switching and allows us to work with greater focus. Initially, this was a change for us, but today it's one of the most efficient levers in our day-to-day design agency life – and a true game changer. We demonstrate these and many other strategies that we use in our daily work step by step in the Masterclass – directly from practice, not from a textbook. A look behind the scenes of HCG corporate designs In "The Ultimate Masterclass for Branding & Web Design," we open the doors to our 15 years of design agency expertise. You'll not only gain theoretical knowledge, but also get a glimpse behind the scenes of real projects – including checklists, workflows, templates, and our proven communication and design processes. The content ranges from strategic branding to color psychology, brand archetypes, and web design with Wix Studio, to efficient time management and successful client communication. It's ideal for design freelancers and design agencies looking to noticeably and sustainably increase their quality, workflow, and revenue.

The last four months have been incredibly intense. With the support of Wix Studio, we produced our first masterclass with the promising title "The Ultimate Masterclass for Branding & Web Design" . Big words, followed by big impact. Because: 15 years of experience in branding, web design and entrepreneurship as well as seven years of experience in quality and process management have gone into this project. This concentrated know-how is now no longer only accessible to our clients, but also to the general public, which is why the masterclass is only available in English for the time being. The result: 5 hours of video material in 4K quality, 5 modules and 38 chapters full of aha moments and insights – not only in terms of branding and web design, but also in terms of project management, client communication, time management and productivity. Overview of the modules in the masterclass Module 1: Project structure, billing, client communication, the perfect briefing Module 2: Branding from A to Z Module 3: Web design from A to Z (including responsiveness and accessibility) Module 4: Online marketing in Wix Studio Module 5: Time management, organization and productivity Further details about the modules can be found in the content overview . Take a look at https://www.the-ultimate-masterclass-branding-webdesign.com/ A big thank you goes to Guy, Amanda, Almog, Matan, Marcus and Noah from the Wix Studio team as well as to Dominik from Peakmedia. Agency owners can also use this masterclass perfectly as employee training. Please contact us for agency licenses for your team.

Entrepreneurs are people who love their freedom and therefore want to make their own decisions. But this freedom of choice is limited when you become dependent on a single design, advertising or online partner. The reason for this often lies in a fundamental mistake: there is no documentation of the corporate design. Without a design system and its clear documentation, many entrepreneurs fall into an extremely dangerous dependency. The invisible trap: dependency due to lack of design documentation Maybe you know the situation: your design, indeed your entire external image, is tied to a single agency that works with you without setting up a transparent system. Or a "run-of-the-mill designer" started your brand, but without strategic planning or clear rules. The result? Chaos, inconsistent branding, the feeling of having your back against the wall and a lasting loss of trust among the target group. Many agencies secure their business through this dependency. They may deliver creative results, but without an underlying system or practical documentation, other designers cannot work with them. This makes you dependent on just one provider. That is very dangerous. But there is a way out of this trap. What is a corporate design manual? A corporate design manual is the basis for your brand communication. It documents all of your brand's visual guidelines, such as: Logo variants and their areas of application color schemes and typography design grids and guidelines for print and web imagery and other design elements The corporate design manual creates a system that keeps your brand consistent over the long term – regardless of who works on it. How a design manual secures your independence With a clearly documented branding system, you as a business owner gain control over your design. Any professional designer can work with a well-structured corporate design manual. You are no longer dependent on a single agency (or a single "run-of-the-mill designer"), but are free to decide who you work with. A corporate design manual offers you: Clarity and consistency: Your brand remains visually consistent, no matter which designer or agency works on or with it. Your target group's trust in your company is sustainably strengthened. Your customers become fans of your brand. Time and cost savings: New partners can get started quickly and efficiently without having to “reinvent” your branding. Independence: You retain control over your brand and the freedom to decide who you want to work with. Conclusion: your "ticket" to freedom of decision and a consistent brand message A corporate design manual is more than just a collection of design guidelines – it is your key to entrepreneurial independence. It allows you to maintain control over your brand and ensure that you can freely choose your design partners. So why should you give up your freedom as an entrepreneur when it is so easy to secure it? A design manual gives you the tools to free yourself from unnecessary dependencies and to manage your brand confidently. We are happy to support you from the start with professional branding including documentation.

The new year is just around the corner, and with it the annual reflection. It is the perfect time to pause, analyze the past year and decide: What will stay the same? What needs to change? But often this honest confrontation with ourselves and our company is uncomfortable - even painful. This is how human beings are made: pain is the biggest trigger for change Why is it so hard for us to be proactive? The truth is: many people don't change until they have to. Pain is one of the strongest driving forces. We experience it all the time - whether in our personal lives, in customer projects or when building a brand. Let's take time management. Entrepreneurs often only realize that they need to change something when their health suffers. The "awakening" comes when the to-do list overflows, deadlines are missed and stress levels explode. At this point, the pain is an unmistakable wake-up call. Tip: Check out our video on 15 productivity hacks to work more stress-free and efficiently: But what about design and branding? The pain point in branding: transformation begins in the uncomfortable Many companies only realize that their brand no longer works when they experience massive consequences: stagnating sales, declining market share or a feeling of being lost in the crowd. What it takes to become a top brand is a clear strategy – and a willingness to go through the pain of transformation. This process can be painful and challenging, but the reward is enormous. The steps to brand transformation Analysis of the status quo: Where do you stand? How is your brand perceived? Developing a branding strategy: What values, visions and messages define your brand? Initial implementation: From the logo and color palette to the tone and storytelling – everything has to be consistent. Measuring success: Check whether your new brand is being received by your target audience. Continuous use: Branding is not a one-time project. It thrives on consistent use. Contact us to find out how your company can become a brand that customers love! Transformation: the cycle of joy, panic and pride The process of change is rarely linear. Especially in branding, we go through this cycle again and again: Initial euphoria: The ideas are fresh, the motivation is high. Panic: Suddenly it becomes clear how big the task really is. Doubts arise. Pain: The hard work begins. Strategies are questioned, resistance is overcome. First successes: Suddenly you realize that you were on the right path. Self-doubt gives way to pride. Pride and joy: When the result is achieved and the customers are delighted, every effort pays off. Yes, it hurts to leave your comfort zone. But that pain is proof that real change is happening. A logo is a symbol. Branding creates a feeling. The fact is: A logo alone will not carry your brand. Branding is much more than that - it is the feeling that your customers associate with your company. And feelings ultimately decide whether prospects become loyal customers or even fans. Join us in this transformative process. It won't always be easy, but it will be worth it. For sure. At the end of the day, you won't just have a new design or better numbers - you'll have the proud feeling of having created something great. The turn of the year is a good time for transformation. Let's take your business to the next level - together.

Accessibility is not only an important legal issue, but also an opportunity to optimize your own digital presence and make it accessible to more user groups. In this article, we explain why accessible web design is not only a legal requirement, but can also be seen as a clear competitive advantage for companies. Accessibility in the digital world: what does the law say? Since September 23, 2020, all websites of German federal government agencies have been required to be barrier-free (or accessible). This also means that they must provide their essential information on the website and navigation in plain language. Since June 23, 2021, this also applies to mobile applications of authorities. From June 28, 2025, this requirement will also apply to all online commerce - a development that affects many companies. The new regulations of the Disability Equality Act (BGG) require that all companies operating in the B2C sector design their online offerings in such a way that they are accessible to all people, including those with physical, mental or visual impairments. Which companies are affected? All companies that offer products or services in the B2C segment are affected - from manufacturers to retailers to service providers. Micro-enterprises in the service sector that employ fewer than ten people and (!) remain below certain turnover limits (2 million euros per year) or below an annual balance sheet total of 2 million euros are exempt from this regulation. Simple language vs. easy language: the key difference for German language An additional aspect of accessibility is the use of easy language . While simple language primarily avoids complex technical terms, easy language goes a few steps further and also takes into account people with disabilities such as people with intellectual challenges, people who learn German as a foreign language or people with other learning difficulties. Easy language follows clear rules: Positive wording: Negative wording is avoided to minimize misunderstandings. Short sentences: Sentences are simple and clearly structured and should not be longer than one line. A new sentence must always start on a new line. Compound words: Long or compound words are visually separated with either a dot in the middle or a hyphen. Example: football-club instead of foot-ball-club. This is intended to visualize the pronunciation or emphasis. Avoidance of foreign words: Foreign language terms are avoided to increase readability. Visual support: Pictures and illustrations help to explain the text and make it understandable. Increased readability: A larger font than in "normal language" is required. A clear contrast (dark font on a light, single-colored background) is required. Make sure that the line spacing is sufficiently large (high line spacing!). A maximum of two different fonts may be used. Headings and important information in the body text should be highlighted. Acceptance by control groups: The easy language must be checked and approved by a control group before it is used on the website, for example. The text is then tested within the target group to ensure that it is understood without restrictions. All of these requirements affect the overall visual appearance and structure of a communication medium. This also means that design in plain language requires significantly more space. Accessible web design with HCG corporate designs As a Wix partner, we have been offering web design solutions that have met accessibility requirements for several years. Wix Studio offers numerous technical tools that ensure that a website can be used easily with screen readers and without a mouse (i.e. just with the keyboard). This means that accessible web design has been standard at HCG corporate designs for years. "Another positive aspect of our accessible websites that we create with Wix Studio is that Google is paying more attention to accessibility and is pushing accessible websites further up the rankings." Design research and legal requirements In practice, implementing accessibility for websites means not only taking technical specifications into account, but also incorporating design research. An interesting finding from this research concerns the use of Antiqua fonts (serif fonts) compared to Grotesque fonts (sans serif fonts). Because: Despite the legal requirement to use clear fonts (ideally without serifs), research prior to the legislation proved that serif fonts are easier to read for most users - and not just in the test group (disabled people)! Surprisingly, this aspect was not taken into account in the standards. There is clearly a gap between theory and practice here. A somewhat amusing aspect that we were able to learn about in a training course lasting several weeks at the Munich Typographic Society . Another noteworthy point is that gender is not used in Easy Language. The language should remain as simple and understandable as possible, and the focus is on the clarity of the message. Why you should act now From June 28, 2025, companies will have to ensure that their online commerce is accessible. It is therefore advisable to start implementing accessibility now. While the legislation is unlikely to impose harsh penalties for the time being, companies should prepare for the fact that their websites could be subject to strict controls in the future. Adapting early will ensure that you not only meet legal requirements, but also improve the user experience for everyone (including those without disabilities). The benefits for your company: Increased reach: An accessible website speaks to a wider audience – not just people with disabilities, but also people who prefer clear and simple communication. Improved user experience: A user-friendly design benefits all users and promotes customer satisfaction. Better Google ranking: Google rates the increased reach and the technical implementation of accessibility (screen reader compatibility, etc.) positively, which in turn has a positive effect on the Google ranking of a website. Legal protection: By complying with legal requirements, you protect yourself from possible legal problems and penalties. Conclusion: accessible websites as a competitive advantage Designing accessible websites is not only a legal obligation, but also an opportunity to improve your own digital presence and offer a more inclusive user experience. With Wix Studio, we have a powerful tool at our disposal that helps our customers launch accessible websites that meet current requirements. If you integrate the principles of easy language and accessibility into your design, not only people with disabilities benefit, but also your entire user groups. It is worth focusing on this topic early on - because an accessible website is a website for everyone.

What entrepreneurs can learn about branding from a blue-footed booby Copyright: Helene Clara Gamper A few years ago, I was on a tour through Peru and Ecuador, which also included the Galapagos Islands. This small group of islands is located about an hour's flight west of the Ecuadorian mainland on the Pacific coast. Apart from the giant tortoises, the Galapagos Islands are also known for a very special bird: the blue-footed booby (guess why it is called like that). The color contrast of his light blue feet and the rust-red vegetation in the background was a beautiful sight that I will probably never forget. This very special shade of blue on his feet somehow reminded me of baby blue and is said to make the male blue-footed boobies particularly sexy for the females during mating season. There are so many unusual animals on the Galapagos Islands, but the blue-footed booby stands out from the crowd with its striking appearance and is therefore one of the most photographed animals in the archipelago! As a designer, I have to say: congratulations to this bird! It has recognized the power of striking appearance and uses it perfectly for its purposes (reproduction) among its target group (female blue-footed boobies) and is also the object of photo desire among tourists. In a business context, as a designer, I would say: Branding with a high recognition value ensures growth and the desired pull in the target group. Dear blue-footed booby, you are a role model for entrepreneurs, bravo!

First impressions count in the business world, too. Whether a company is looking for investors or applying for a bank loan, the potential partner will first google the company. They research the website, the social media presence and any traces that a company leaves in the digital space. At this moment, branding decides how the company is perceived. Why do investors and bank advisers google? Before investors invest in a project or grant a loan, they want to make sure that the company is trustworthy and professional. What the entrepreneur says about himself in personal conversations is one thing - but there is also "the other thing". The online presence and other analog contact points are checked. A lack of consistency, outdated or unprofessional appearances quickly give the impression of instability. The key question is: "Is there a clear message about what the company stands for and does it seem trustworthy?" A professional branding signals trust Banks or other investors don't just invest in an idea - they invest in the team and the company behind it. This is something that needs to be understood first. Professional branding conveys that the entrepreneur has done his homework. It shows that he knows how to structure a company, how to communicate visions to the outside world and how to think strategically (including in the medium and long term!). Strong branding creates trust and that is crucial when it comes to investments and loans. Consistency creates credibility Consistency in branding signals reliability. A brand that communicates its message clearly and coherently appears stable and determined. This starts with a coherent logo, continues with an attractive web design and extends to every business card and flyer that is produced. Clear difference from the competition In a crowded market, only a few companies can stand out with their ideas alone. Branding is therefore a unique opportunity to differentiate yourself from the competition. A well-thought-out and professional design creates a distinctive identity and shows that the entrepreneur is serious. Investors are often looking for something unique - branding serves as a visual unique selling point. The qualty of visual brand management Good brand management is crucial: it is the conscious presentation of company values. A professional web design , coupled with a well-thought-out corporate design , conveys that the entrepreneur is able to run his company well. This provides stability and trust – values that are essential for investors and banks. The digital showcase: the website A website is usually the first point of contact with potential investors or lenders, at least visually. It takes a matter of seconds to decide whether a company appears professional, modern and trustworthy – or not. If the website is outdated or chaotic, it leaves a negative impression. A negative impression that sticks with the potential lender. A professional web design, on the other hand, conveys credibility and ensures that the company is taken seriously. What matters: Aesthetics: A clean, modern design that reflects the brand values. Functionality: Well-structured and user-friendly navigation and page structure. Mobile optimization: Nowadays, at least in the B2C segment, the majority of content is consumed on mobile devices; in the B2B segment, the number of mobile users is also slowly but surely increasing. The website must therefore work just as well on smartphones and tablets as it does on a desktop. Branding is more than just a logo Professional branding extends across all touchpoints of a company: from the first email contact to the social media presence. Investors (as well as other business partners in general) pay attention to how consistently and precisely a brand is managed. This is a character trait at the management level. Consistent and precise management is crucial for business success. Conclusion: good branding works in all directions – not just on the customer side In the competition for capital, it is not just the business idea that counts, but also how professional and trustworthy a company appears to the outside world. Professional branding is the key to building trust with investors and lenders. From a website, professionally prepared business reports to social media profiles and printed materials - every contact with the brand should convey a consistent and convincing image.