BRAND DESIGN PORTFOLIO
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We develop holistic brand design concepts that convey a brand message in such a way that it is understood by your target group. In addition to the logo design, the heart of brand design, we also create a harmonious color scheme, a coherent typography concept for the perfect use of fonts, secondary style elements that guarantee the perfect look and feel and a principle of order, which regulates a consistent arrangement of all brand design elements. These are the essential ingredients of a professional brand design and serve as the basis for business cards, stationery, envelopes, form templates, webdesign, etc. As an inclusive service, our customers receive a compact brand design manual as a PDF or website, in which the details and the correct use of the brand design are documented. This creates transparency and guarantees your independence.
"As one of only approx. 100 design agencies in Austria and Germany, we are certified by 'initiative corporate design', an ExpertsCluster by designaustria. This means, we commit ourselves to comply with high, pre-set quality standards when creating a brand design. This is our quality promise to you."
Helene Clara Gamper
BRAND DESIGN CREATION PROCESS
It all starts with discussing requirements, target groups, "desired image", deadlines and goals with the client.
We research further information about the character of the client’s business, its history and target group, in different data sources.
Using different techniques, we work on various ideas for a brand design concept, such as shapes, colors and further style elements.
Based on the information research and our ideas, several drafts for a company logo design and further style elements are created.
We match the created drafts with the goals defined in the briefing and prepare the company logo design drafts to be sent to the client.
The best design drafts are sent to the client and details are discussed. A new feedback/correction round may apply upon request.
Based upon the client feedback, we amend certain details of the brand design and give it the final touch. In addition to that, the brand design manual is being finalized.
The brand design will be delivered in a file structure including both the files to be used and the raw files. Also the brand design manual is delivered as a PDF or website. This guarantees the client to stay independent from us also in the future as they can work with other design agencies or let in-house designers work with the brand design.
WHAT CLIENTS SAY
"Word of mouth is, it is said, always the best advertising. You only get this if the performance is right. HCG corporate designs was recommended to me, and what can I say: brand design precision and perfect execution. I will gladly join the word of mouth recommendation."
Thomas Kogler, Managing Director Spedination GmbH
“A rare, extraordinary collaboration! Ms. Gamper is a genius in terms of creativity, design and flair for a holistic brand design. I've rarely seen anything like this. Within a very short time, an entire business concept had been developed from my idea, simply great! "
Fredy Staudacher, owner & CEO Senior Matinee
"I wasn't really familiar with brand design, so I thought I didn't need something like that. But then I decided to pay a little more for a complete brand design. Now I'm just overwhelmed by the result, what HCG has realized for me. The philosophy behind my company was perfectly transferred into the new brand design concept. It was pleasant to work with HCG and you could really see all the heart and soul that Helene puts into her work. "
Randall Media Factory
"The cooperation with HCG corporate designs was great and very professional. In a short time we 'built' a homepage with a shop that is anything but ordinary. We were able to benefit from the extensive experience that Ms. Gamper brought into the project. The result is excellent and the feedback from our customers is great. Thank you very much."
M. Maurer-Marsilio and M. Marsilio, VinAvventura