Senioren Matinee
Branding, web design, copywriting, app and print design for a Swiss start-up
Client:
Senioren Matinee
Industry:
Events
Services:
Branding, Logo, Webdesign, Print, App
Challenge:
A self-made logo and website resulted in a perception as "one of many event providers".
What we did:
High-quality branding including the creation of online and offline communication material for successfully addressing customers and investors.
Result:
+80% increase in bookings in a very short time. After 1 year, 20x as many bookings. Perception as a top quality provider in the industry. Bookings are sometimes made 1 year in advance.
Senior Matinees (Canton of Zurich, Switzerland) bring joy and vitality to the everyday lives of seniors living in retirement homes or nursing homes. One-hour lectures on music, calligraphy, and art are enriched with humorous anecdotes and interesting stories from the lives of famous artists (Mozart, Bach, etc.) and told in a very lively manner. The audience is actively involved throughout, creating an engaging dialogue rather than a monotonous monologue.
We were hired to develop the branding, from logo design to responsive web design, including a mobile website. We were also responsible for all copywriting, corporate wording, and image editing. This professional appearance strengthens the trust in this Swiss startup among the target audience and future sponsors.
The logo design is reminiscent of a tree of life and serves as a symbol of a fulfilled life full of experiences and facets. The tree is imperfectly drawn to create a subtle reference to painting, which is a central component of the senior matinees. In addition, the ends of the branches are exceptionally illustrated; they were inspired by the tail ends of the lions from Zurich's coat of arms . In this way, the city of Zurich is subtly integrated into the logo design, especially since the main regional focus of the senior matinees is Zurich and the surrounding area. All lectures at the senior matinees are enriched with a pinch of wit and charm. The unusual and humorous aspects of lectures are perfectly conveyed by the curled lion tails in the treetops. The logo design appears cheerful and life-affirming. The logo font is reminiscent of the fine art of calligraphy (also a lecture at the senior matinees) and appears elegant and dynamic at the same time.
The color scheme of the senior matinees is optimistic and uplifting. Sunny yellow, happy orange, and raspberry pink are the primary colors. The "Peach Melba" color gradient is repeated in all communication materials and, in combination with white logo elements, ensures high recognition value. Dusty pink, cranberry, moss green, and sky blue were defined as secondary colors and harmoniously round out the color scheme.
The "Abhaya Libre" font is a striking serif font characterized by its rounded shapes. It creates a positive mood, conveying a sense of lightness and optimism—perfect for a senior citizen's matinee.
"A rare, extraordinary collaboration! Ms. Gamper is a gem when it comes to creativity, design, and flair for holistic corporate design. I've rarely seen anything like it. Within a very short time, my idea was developed into an entire business concept – simply fantastic!"
Fredy Staudacher
The website is responsive and optimized for all devices (including mobile website) and conveys a sense of lightness and optimism. We were responsible for the corporate wording (texts) and image editing, integrating all of this into a harmonious whole on the website – in keeping with the developed corporate identity.
In fall 2021, we implemented a native app for iOS and Android, naturally also branded with Senioren Matinee. The app is linked to the website, allowing real-time updates to be made fully automatically. This enables event registrations and community interaction directly within the app, representing another building block for brand strengthening.
Further details on secondary style elements and the overall branding concept can be found in the Corporate Design Manual.
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