Randall Media Factory
Branding for an international film and music production company
Client:
Randall Media Factory
Industry:
Multimedia production
Services:
Branding, Print
Challenge:
Attempt to build up several business branches without an umbrella brand. No obvious connection between the individual business units. Lack of trust within the target group.
What we did:
Development and establishment of an umbrella brand including visually associated sub-brands. Visual merging of all business units.
Result:
An eightfold increase in revenue for the sub-brand Randall Records, as well as successful establishment as an international video and film production company. Immediate brand recognition and high levels of trust among the target audience in the entire brand thanks to the umbrella brand and its associated sub-brands.
Randall Media Factory (London, UK and Innsbruck, Austria) offers high-quality multimedia services and is divided into three business units. Randall Records, founded in 2010, is a record label specializing in electronic dance music and audio productions, as well as DJ performances. Randall Films, founded in 2015, specializes in high-quality film productions. Randall Studios, founded in 2026, offers exclusive cyclorama photography in its own studio.
The branding concept we created for Randall Records resulted in an eightfold increase in DJ revenue for lead act C Randall. Based on this concept, we developed a holistic branding for Randall Films and Randall Media Factory. This created the umbrella brand Randall Media Factory with the sub-brands Randall Films and Randall Records, which was expanded in 2026 to include Randall Studios.
A thorough online search revealed that the Randall family crest includes three lions. Furthermore, the English coat of arms also features lions. Therefore, a lion was incorporated into the logo. The lion's straight lines and sharp edges lend the logo a certain power and represent the company's strength and trustworthiness. The emphasis is on the word "Randall," so we chose the Code bold font. The words "Media Factory" needed less emphasis, so we used the Code light font. This system allows for a consistent design for other purposes (e.g., Randall Films, Randall Records, Randall Studios, etc.). The Randall Media Factory logo serves as a kind of base form for Randall Records, Randall Films and Randall Studios. In addition to the Code bold and Code light fonts in our branding, we chose the PT Sans and PT Sans Narrow font families. Both fonts are clean and straightforward, emphasizing a modern business style.
The lines in the Randall Records logo symbolize records from which a lion emerges. The colored logo variant is a purple gradient, as purple represents nightlife, magic, and creativity, as well as evoking twilight. The filmstrip in the Randall Films logo represents the film production business. The colored logo variant is a blue gradient. Blue underscores the entrepreneurial nature of Randall Films (its clients are primarily business customers), represents blue skies during location shoots, and adds a fresh touch to the straight lines of the logo shape. The geometrically precise rounded corner of the Randall Studios logo symbolizes the design of the cyclorama studio, which creates an infinity effect in photo and video shoots. A dark blue gradient adds an elegant touch, visually prioritizing Randall Studios' clients and harmoniously harmonizing with the color palette of the entire Randall logo family.
The tilted rectangle in the colorful logos adds an extra dose of dynamism to the branding and increases recognition. The logo shape was also incorporated into the business cards, making them even more eye-catching and increasing the company's recognition. The corporate design manual for this client project can be viewed here.
"I wasn't really familiar with corporate design, so I thought I didn't need something like that. But then I decided to pay a little more for a complete corporate design. Now I'm simply overwhelmed by the result that HCG has achieved for me. The philosophy behind my company was perfectly translated into the new design concept. It was a pleasure working with HCG, and you could really see all the passion that Helene puts into her work."
Ashley Wiggins
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