hearInn
Branding, employer branding and web design for hearing aid acousticians
Client:
hearInn
Industry:
Health & medical services
Services:
Branding, Employer Branding, Logo, Webdesign
Challenge:
hearInn wanted to position itself as an independent premium provider of hearing aids and continue its growth. The existing branding appeared unprofessional and did not reflect the high quality of the services. Communication primarily targeted those affected by hearing loss, not their families. The outdated and unmaintainable website did not meet the requirements of a modern brand.
What we did:
We developed a clear brand positioning and a professional corporate design with high recognition value. The existing signature color was further refined to continue engaging existing customers. At the same time, we expanded brand communication to include relatives of those affected. In addition, we designed and implemented a new website. A blog and a user-friendly contact form complement the digital presence.
Result:
hearInn now presents itself as a modern, appealing, and high-quality brand. The new branding creates the ideal foundation for further growth and future locations. The brand now specifically addresses both those affected by hearing loss and their families. The topic of hearing acoustics is conveyed in a positive, emotional, and relatable way. A modern website ensures a consistent and professional brand experience across all devices.
hearInn stands for far more than hearing aids or cochlear implants – the brand represents quality of life, inclusion, and interpersonal connection. To make its high level of expertise, human approach, and premium positioning visible, we at HCG corporate designs supported the strategic realignment of the brand and developed a future-proof corporate design.
At the heart of hearInn lies the unique combination of technology, medicine, and audiology. Thanks to the extensive experience of founder Viktor Koci and the holistic care provided to hearing aid and cochlear implant users, the company offers a service that goes far beyond traditional hearing acoustics. This distinctive feature should also be reflected in the brand's future visual identity.
The new branding conveys the core brand values of trust, competence, and excellence across all communication channels. The existing signature color was deliberately further developed to bridge the gap between existing customers and the new brand world. At the same time, the communication strategy was expanded to emotionally engage not only those directly affected but also their families.
A distinctive feature of the new brand identity is the custom-designed logo. Its design is inspired by modern hearing implant technology and simultaneously symbolizes sound waves, communication, and connection. In this way, the brand itself becomes a visual expression of what hearInn stands for: reconnecting people.
In addition to the branding, a completely new website was created that consistently translates hearInn's premium standards into the digital world. The website was conceived, designed, and technically implemented from the ground up. Particular emphasis was placed on clear user navigation, an emotionally engaging approach, and optimal display on desktops, tablets, and smartphones.
The new website is complemented by a blog, GDPR-compliant processes, and an intelligent contact form that positively guides prospective clients even before their first appointment and simultaneously collects valuable information for the consultation. The result is a modern and consistent brand presence that works both online and offline.
hearInn presents itself today as an independent premium provider with high brand recognition, clear positioning, and a significantly stronger emotional impact. The brand specifically addresses both those affected and their relatives, building trust through professionalism, empathy, and expertise.
With the new branding and website, hearInn has a scalable foundation for future growth, additional locations, and the successful acquisition of new customers and qualified professionals.
Further details about this branding can be found in the associated corporate design manual.
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