Not only start-ups need a brand design and a website design. No, even companies that have been in business for years keep coming back to the situation in which their brand design leaves them miserably in the lurch. There are of course various reasons for this. In any case, a professional rebranding and a new website are necessary.
Find out eight things that prove that your corporate identity needs a make-over in this blog article.
DOES THIS SOUND FAMILIAR?
PROBLEM # 1: NOT ENOUGH CUSTOMERS
There can be different reasons for this. One of the most common is that a brand fails to address the emotions of the target group - both on the website and in print materials. An inconsistent brand design, a logo made by your nephew and a user-un-friendly website look unprofessional.
PROBLEM # 2: WHERE ARE THE GOOD EMPLOYEES?
The shortage of good employees is a big problem for many companies. Coming across as an attractive employer is therefore a decisive factor for the future of a company. Employer branding that attracts the best employees needs first-class design, as we have implemented for Spedination, for example.
In this interview, Thomas Kogler, Managing Director of Spedination, talks about how his company’s new corporate identity impacts the recruiting process.
PROBLEM # 3: CHANGE OF STRATEGY
Entrepreneurship is an exciting adventure. This also means that a company can change its strategy. Then it is important to be attractive and interesting for new markets, new target groups and new business partners in order to achieve the desired business goals.
PROBLEM # 4: STARTING ALL OVER AGAIN … AND AGAIN … AND AGAIN …
Every advertising campaign has to be created from scratch - be it flyers, print advertisements, online banners, social media posts or landing pages. That costs extra time, extra nerves and extra money. The reason for this is very simple: There is no brand design, so no design system for the brand. That makes every advertising tedious, time-consuming and expensive.
PROBLEM # 5: EMBARRASSING ONLINE PERFORMANCE
Unfortunately, you see it far too often: Outdated plugins on websites lead to embarrassing performance problems and delicate malfunctions on a website. This can happen due to outdated website technologies or simply to the fact that plugins have to be updated manually, which all too often does not happen in practice. Wordpress users know what we’re talking about here!
PROBLEM # 6: EMBARRASSING OFFLINE PERFORMANCE
Cheap logos in particular have a greater risk of being copied or even stolen. That can cause severe issues. Imagine, you hire a “designer” and instead of new customers, the lawyer knocks on your door, as we have already reported in one of our blog articles.
It is also embarrassing when different logos for the same product or the same company are put into circulation by the company itself (unless, of course, it is a rebranding that has not been fully implemented yet).
A badly made logo design can confuse customers. Even a self-made logo sooner or later confronts every company with certain hurdles and causes problems, since some basic things that make a good logo are of course not taken into account when you "design" it yourself.
PROBLEM # 7: NO MOBILE WEBSITE
Long loading times, unreadable text, bad usability, buttons that are way too small - these are common mistakes on mobile phone websites and make customers jump off. In addition to that: Since September 2020, the Google ranking of a website was shifted to "mobile first indexing". Hence, the mobile version of a website is used for the Google ranking (no longer the desktop version!). Many websites are not fit for that and the Google ranking is massively impaired.
PROBLEM # 8: UNFORTUNATELY, THE WEBSITE DOES NOT ADMINISTRATE ITSELF ...
Do you see yourself able to manage your website yourself, including content updates and technical updates? We know from years of experience that this is almost always an illusion. Because: Hardly any entrepreneur has the expertise and - above all! - the time to take care of their own website on an ongoing, regular basis. The result: outdated content, outdated plugins, technical malfunctions and poor functioning of the website.
YOU WANT TO HAVE THESE PROBLEMS SOLVED? HERE WE GO:
SOLUTION # 1: A BRAND DESIGN THAT CREATES TRUST
Design experts translate a company’s philosophy into a visual language that perfectly speaks to the company's target group, convinces them from the first point of contact and thus generates trust. A common thread that runs through from A to Z - online as well as offline - ensures a professional impression and thus creates trust and a good gut feeling.
SOLUTION # 2: CONSISTENCY THANKS TO A DESIGN KIT
The brand design serves as a design kit that makes everything look consistently amazing - regardless of whether it is a flyer, print advertisement, online banner, social media post or a landing page. That saves time, nerves and money.
SOLUTION # 3: AMAZING WEBSITE PERFORMANCE
We are website professionals and a 4 star Wix partner and know exactly how a brand design has to be implemented on a website. Our practical all-in-one packages perfectly combine a strong CMS, smooth functionality and first-class design.
SOLUTION # 4: MULTIMEDIA INCLUDED
No more expensive stock photos! Thousands of high-quality, royalty-free images and videos are integrated in the website backend, 100% free of charge. Our clients have access to first-class multimedia material for a website design that is really convincing and speaks to their target group’s emotions - without any additional costs.
SOLUTION # 5: ONLINE MARKETING WITH ARTIFICIAL INTELLIGENCE
Smart online marketing tools are automatically integrated in the backend of our websites. For online shops, advertising on Facebook and Instagram is enriched with artificial intelligence for maximum efficiency.
SOLUTION # 6: WEBSITE OPTIMIZATION FOR DESKTOP + TABLET + PHONE
All of our websites are designed to be extremely user-friendly and optimized for devices such as desktops, tablets and smartphones. Hello responsive web design!
SOLUTION # 7: ON GOOGLE WITHIN 1 MINUTE
The most beautiful website is useless if it cannot be found on Google. Every website we create is SEO optimized from the start and is indexed on Google within just 1 minute after going live.
SOLUTION # 8: THE WEBSITE MANAGES "ITSELF"
Our all-round carefree package saves our customers a significant amount of time. We care about website administration, secure hosting and implement any technical updates that might be necessary, without taking up our customers’ time. The website manages itself, so to speak. This means that our customers can concentrate fully on their business.