BLOG

Brand shops at airports: What's really behind them

The number of touchpoints with a brand is a decisive factor for the willingness to buy a product. The more points of contact, the better.

The Business Value of Design - according to a McKinsey Study

Today’s marketplaces are more competitive than ever before - with and without all the crises we’re currently witnessing. But what is it...

Is Artificial Intelligence (AI) the Future?

Artificial intelligence ("AI" for short) is a technology that has become increasingly important in recent years and is currently the...

Better Presentations: 7 Design Tips that Make a Difference

Do you know this situation? You spend days preparing for an important presentation to customers, business partners or colleagues. Then...

Technology, Bauhaus & Wix - 5 Weeks in Tel Aviv

Our high degree of digitisation at HCG corporate designs not only brings many advantages for our clients, but also for ourselves. Since...

15 Productivity Hacks for Entrepreneurs

Time is money is time is money is time is money... A day has 24 hours. In the best-case scenario, we spend 8 hours of it sleeping. The...

Facts vs. Brash Sales: a little Insight into the SEO & Online Marketing Scene

Does this situation sound familiar to you? You are at an event (some are taking place again), you get into conversation with various...

8 Things that Prove that Your Corporate Identity Needs a Make-Over

Not only start-ups need a brand design and a website design. No, even companies that have been in business for years keep coming back to...

Apps with website linking in real time

How about your customers seeing your brand several times a day - every time they pick up their smartphone?

That's How Much a Rebranding Really Costs

We often hear start-ups saying they would get a professional brand design "in a few years". For the start, "something small" would also...