Artificial intelligence ("AI" for short) is a technology that has become increasingly important in recent years and is currently the subject of heated debate. AI offers incredible opportunities for developers, designers, copywriters and any other kind of creative activity - but also incredible pitfalls and dangers - even for the peaceful coexistence of humanity.
WHAT ARTIFICIAL INTELLIGENCE ITSELF SAYS ABOUT THIS
Creative production processes can be simplified with AI. In addition, artificial intelligence is able to use methods that go far beyond what conventional software can do. Through the use of machine learning and neural networks, it is possible to generate unique designs and texts and make them accessible to the end user.
AI designers not only help create designs, but can also help streamline a project. Using their algorithms, AI designers can analyze and automatically monitor visual elements. If parts of the design need to be changed to achieve better visual results or to improve the user interface (UI) or user experience (UX), AI designers can refer to relevant data sets to make relevant changes.
AI also offers promising potential in other areas of design: by searching for specific patterns or identifying new trends. AI is being used more and more because of its ability to efficiently evaluate existing data sets and provide immediate insights for decision makers.
In addition, modern AI/ML tools incorporate functional techniques such as Natural Language Processing (NLP) and Deep Learning (DL), thanks to which designers can create interfaces that offer a smoother dialogue with their users. AI-based design systems have proven to be robust enough to allow for customisation; for example, it will be possible to provide customised interfaces taking into account different contextual factors - such as the user's age or gender - as well as automatically taking into account certain colour or font preferences - without the designer having to develop each variation manually.
AI-based designers not only help people to create more efficient designs with more flexibility and customisation - they also revolutionise the way the design process is executed: In the future, artificial intelligence will make it possible to create different UI/UX scenarios in minutes instead of days.
The paragraphs stated above were pre-generated by artificial intelligence. However, the text had to be adapted manually in order to correct grammatical errors, increase the meaningfulness, correct false statements and make it easier to read. In this way, humankind helps the machine.
WHAT A HUMAN BEING SAYS ABOUT THIS
The advantage of artificial intelligence is obvious: Maximum increase in productivity and (as a result) cost savings. Cost savings on the one hand means layoffs and higher unemployment in various industries on the other hand (the qualitative output is another issue, too).
In a design context, however, artificial intelligence also means more comparable mass-produced "goods". One thing is becoming very clear: the need for design excellence, uniqueness and recognizability increases enormously through the use of AI.
AI does generate new things, but based on existing images and existing design styles from the Internet. In addition, the spirit of a brand that needs to be injected into a branding cannot simply be transferred from artificial intelligence to visual language. The need for uniqueness for brands is increasing all the more as a result.
"The need for design excellence, uniqueness, and recognizability increases enormously through the use of AI."
Another major danger in a media context: Facts are presented in a professional-looking jargon. Whether these facts are true or fictitious, is not the point here. So AI has the ability to take the manipulation of people to a whole new level. Therefore, the fundamental question arises: How much are well researched facts worth to us as a society?
HOW ARTIFICIAL INTELLIGENCE TAKES ADVANTAGE OF YOUR DATA
Artificial intelligence is constantly learning. The fodder of the AI is the Internet and everything that can be found on it.
Aspects such as copyright, data theft and the seemingly self-evident use of one's own identity as learning material for the AI will keep us busy for a while - as will courts.
Regarding the automatic use of one's own identity and one's own copyright-protected objects, it is fair to say that some AI providers offer an opt-out option. That means: If I don't want my copyrighted objects and my identity to be fed into the artificial identity, I have to proactively contact the manufacturers of the AI myself and ask to be left out.
There is a variety of legal topics, all of which must first be dealt with in court. But: Artificial intelligence will most likely have an extreme impact on all of our lives - how this looks in everyday life (both positive and negative) remains to be seen.