WHY YOU DON'T NEED A LOGO
We often get requests from start-ups that say:
“We need a logo.”
Our answer is always the same:
“You don't need a logo. A logo alone is a waste of money. You better save that money.“
IF YOU'RE AN ENTREPRENEUR - OR WANT TO BECOME ONE -
ASK YOURSELF THESE QUESTIONS:
Will you ever have a business card ?
Will you ever have a flyer ?
Will you ever have a website ?
Will you ever send an invoice to your customers ?
Will you ever send a letter ?
Will you ever have a social media profile for your company ?
Will you ever advertise online ?
Will you ever send a brochure to your customers ?
Will you ever do billboard advertising ?
Will you ever present your company with (let’s say) a Power Point presentation ?
If you answer “no” to every single question, then you don't need a logo or a brand design. Then it's best to stay in a dark cave where you don't make any sales.
If you answer these questions with “uh… maybe yes, I don't know precisely yet”, then you don't need a logo, but a brand design including a logo. You need a brand design kit.
A design kit, which of course also includes a logo, but which also defines exact color codes, fonts and other visual design features.
A design kit that can be used flexibly for everything printed and everything digital.
A design kit that is modular enough for everything that your entrepreneurial future holds for you.
A design kit that can grow with your company if necessary and that makes it possible to transfer the look and feel of your company to all communication points without exception.
Then your company will be perceived as professional and trustworthy, which will have a direct impact on your sales.
The thing is: There is a direct correlation between good design and a higher revenue.
+ 32 %
A recent study shows that companies with a good design had a 32% higher sales growth in five years than companies with a poor design.
Source: McKinsey & Company „The Business Value of Design“, 25 Oct. 2018
+ 228 %
Over a longer period of ten years, design-savvy companies even had 228% better sales than the top companies in the Standard & Poor’s 500.
Source: Design Management Institute, Boston, 2014
A logo is a symbol.
A brand design creates a feeling.
It’s feelings that convert humans into customers.