10 Benefits of Branding You Wish You Had Known Years Ago

1. Benefit: Finally, no more annoying endless discussions about what looks “better”.

2. Benefit: No more disappointments from run-of-the-mill designers who just tweak things here and there, which only costs you money and doesn't get you anywhere.

3. Benefit: You'll receive admiration from all sides and will finally be on a par with the big players. Groundbreaking collaborations with business and sales partners will be made possible. Doors will open for you that you thought were firmly closed. You'll feel like you've finally arrived where you've always secretly wanted to be.

4. Benefit: As an employer, you receive more applications than you can imagine. In other words, you have more options when recruiting and can prevent dangerous capacity bottlenecks early enough. Keyword: employer branding.

5. Benefit: You have more flexibility through a systematic design approach and are able to survive cross-media – both online and offline. Thanks to branding, your brand is recognizable – whether in a social media post or on an advertising poster.

6. Benefit: With the corporate design manual, which is part of a branding system, you have a central design library with 24/7 access for people who are explicitly authorized to access it (whether in-house or remote).

7. Benefit: A branding system is your ticket to access a completely new level of revenue and status in your industry. Our client Spedination achieved 180% revenue growth in one year. Our client Senioren Matinee received 20 times more bookings since the new branding. Our client Spedifort achieved 300% profit growth in one year after the rebranding – in conjunction with various marketing and sales activities.

8. Benefit: You ensure 100% independence for your company. Because every design professional can work with a corporate design manual.

9. Benefit: Branding enables color consistency across media. What does this mean? The colors on the website look the same as the colors on printed materials. This creates trust and a reputable impression among your target audience.

10. Benefit: Fonts are no longer used solely to convey information, but also as emotional messengers. Your text is read with pleasure and serves as visual anchor that feels consistent with your brand.