6 scenarios for working with infographics

Scenario 1: Lots of numbers

The results of a study or survey entail a lot of data. This is perfect for an infographic, which is ideal for editorial content in newspapers, magazines, and brochures. They can also be sent to journalists as part of a press release, as we do every few months for a company in the insurance sector. This regularly results in exciting studies on cell phone, laptop, or e-bike repairs. You can see examples in our work for WERTGARANTIE AG and linexo by WERTGARANTIE:

Scenario 2: More reach on social media

Infographics are read 30 times more often than text, making them an important component of content marketing. This also means a much higher reach for your social media posts.

For Minor – Project Office for Education and Research in Berlin, we created visual presentations for various employment law topics for online advertising campaigns on Facebook. The infographics were designed in German, Romanian, Polish, and Bulgarian to best reach the target audience on Facebook.

Scenario 3: Company anniversary

If you have a company anniversary to celebrate, you can prominently display milestones or fun facts from your company's history in an infographic style, as we did for a publishing company's 30th anniversary.

Scenario 4: Stand out from the crowd

You're planning a mailing that stands out from the crowd and is actually meant to be read. These mailings can be distributed by mail or online. An example of a great eye-catcher are the infographics we designed for Berendsohn AG in Hamburg. Click on the images to see them larger.

Another great thing was this Christmas card with a cookie recipe infographic, which we sent to our customers a few years ago. The Christmas card could be opened up and contained a few homemade cookies.

Scenario 5: High need for explanation

If you have a product or service that requires a lot of explanation, or if you want to explain a complex issue as clearly and simply as possible, you can't avoid infographics. For example, we used an infographic to explain a product from cubile in the patient monitoring sector, or we visualized the cost-saving potential of a consulting firm. Click on the images to see them larger.

Scenario 6: Amplify your message

If you want to really emphasize your message, you should support it with visual content. For example, we designed an infographic for a debate in the Austrian parliament. But traditional awareness campaigns also attract significantly more attention with supporting infographics.