cubile monitoring health
Rebranding for real aha moments in the target group
Client:
cubile monitoring health
Industry:
Health
Services:
Branding, Logo, Webdesign, Print, Infographic
Challenge:
The old company identity, especially the old logo, was misinterpreted and not understood by the target group.
What we did:
Rebranding incorporating the product functionality into the logo design. Continuation of the branding in website design, infographics and various print designs (brochure, trade fair stand, etc.).
Result:
Clear communication with the target group, immediate understanding of the product.
CubileHealth GmbH is an innovative medical startup addressing the topic of digitalization in contactless patient monitoring. The Cubile hardware consists of a foam pad and a small box. The foam pad is placed under the hospital bed mattress and measures even the slightest patient movements in the hospital, nursing home, or at home. This data includes, for example, heart and respiratory rate, risk of pressure ulcers, risk of falls, bedwetting, urinary and kidney values, etc., and is sent in real time to various mobile devices (tablets, smartphones) and desktop computers (e.g., ward computers in a hospital ward). If deviations from normal values occur, the Cubile app signals to the nursing staff or doctor which patient requires urgent assistance. This enables, among other things, the efficient use of personnel resources. Cubile won the 2016 Young Entrepreneur Award from the Austrian Federal Economic Chamber and the 2018 Startup Slam from dHealth.
However, the old company identity, especially the old logo, was often misinterpreted or misunderstood by the target audience. Therefore, we were hired to redesign the branding so that the target audience would be addressed and the product would be understood. We also designed an infographic , a brochure, a website , various icons, a PowerPoint presentation template, and a modular exhibition wall.
Since "signal on movement" plays a central role for Cubile sensor technology, we took up this theme in the logo design and developed an animated logo design that can be used in digital communication. The lowercase "l" of "cubile" moves, touches the (foam) pad underneath, triggers a warning signal and mutates into an exclamation mark. This exclamation mark, in conjunction with the yellow line, represents the Cubile app (app icon), which sends the warning signal in real time to the responsible doctors or nursing staff. The app icon ensures immediate recognition with Cubile and works perfectly in all sizes, whether in print or digital form.
The cubile lettering was set in Neo Sans Pro Bold, with a 10% spacing. The upper ends of the b and l lowercase letters, as well as the height of the exclamation mark, were manually raised to ensure better legibility, especially in the small logo size. Minimally rounded letter ends and a bold weight give this typeface a friendly, welcoming, yet strong and serious appearance. Neo Sans Std is subsequently used for headlines in corporate communications. This typeface is very modern, with a slightly futuristic look and feel, without appearing ephemeral. Even though Neo Sans appears relatively geometric, the subtly rounded letter ends give the typeface a friendly touch. These rounded letter ends are particularly effective in bold and large font sizes, which is why Neo Sans Std is used exclusively for headlines and associated lead text. For all other text, we chose Ubuntu, a technical-looking typeface that impresses with its clarity yet still has character and is distinctive. In addition, Ubuntu was designed so that the font is very easy to read even on screen applications or in small sizes on smartphones.
"Working with HCG corporate designs? Absolutely top-notch! Highly recommended."
Michael Memelink
The primary colors for Cubile's branding are asphalt gray, alert yellow, and pure white. The secondary colors are stone gray and clinical turquoise. The yellow bar sloping to the right, combined with the app icon on the left, is the visual constant that runs through all communication media and maximizes Cubile's recognition value. We designed various icons to present Cubile's measurements in a simple and easy-to-understand manner. The visual constant (the yellow line of the logo or app icon) is used in clinical turquoise for these icons to once again create a visual connection to the logo design. The infographic or overview graphic shows a hospital ward equipped with Cubile and is intended to help the target group understand it quickly. To ensure a flexible and cost-effective trade fair presence, a modular exhibition wall was designed that can be assembled depending on the size of the exhibition stand. Like the brochure, a professional web design and the mobile website were implemented in German and English - fully responsive for all devices. (Copyright photos: Paul Santek)
The Corporate Design Manual contains further details on branding.
Newsletter
Get inspired by latest client projects, news from the design blog, and gain exclusive access to goodies and promotions reserved exclusively for newsletter recipients. Sent out every two months. Sign up now so you don't miss a thing.