linexo by WERTGARANTIE

In addition to the focus on company bike leasing and damage from the 2025 Bike Study, we designed another study with comprehensive infographic designs on the topic of bicycle retailers and repair shops. The results of this representative study – conducted in cooperation with Statista and with over 5,000 participants – were visually presented to present complex interrelationships, user behavior, and evaluation criteria in a comprehensible, attention-grabbing, and media-effective manner.

The infographics served as a visual eye-catcher at the Eurobike trade fair and as central press material for linexo's international public relations work.

The challenge lay in condensing intertwined data streams: How often are specialist workshops used? How well is their advice rated? What role does online retail play compared to physical bike shops nearby? And what digital features do bike enthusiasts really want?

Specialist retailers and workshops continue to play a central role for all bike enthusiasts – but their offerings are used very differently. The study provides fascinating insights, uncovers usage patterns and expectations, and shows what retailers and workshops can do to stay ahead in the future.

In the portfolio we show some selected highlights of the project – the entire study can be found on the linexo website.