Why are logos becoming more minimalistic

Logo designs have been becoming increasingly minimalistic for years. Here's why and what the ingredients for a perfect logo design are.

Visual sensory overload

Every day, we're bombarded with 13,000 advertising messages. Our eyes and brains have to process all of this. This visual overload means that simple, minimalistic designs or logo designs are perceived better and faster.

From the small app icon to the XXL billboard in the football stadium

We consume information in newspapers, on websites, on television, on our mobile phones, on roadside billboards, on social media, on posters in the subway, on our tablets, printed on T-shirts, etc. A good logo design must therefore offer maximum flexibility. Whether it's a small app icon or an XXL billboard in a football stadium, a good logo design must succeed at this extreme balancing act – and it can only achieve this if it's minimalistic enough.

Logo design trends

In addition to the technical requirements of the design, the zeitgeist also plays a role. The trend towards flat design was initiated by Windows about ten years ago. Since then, flat design has become indispensable.

But the general trend towards minimalism is also an important component. "Less is more" or the "zero waste" movement – more and more people are consciously integrating minimalism into their everyday lives. This is naturally reflected in logo design as well.

The perfect logo design

There are basically 8 things that make a good logo. The essence of these 8 things is our very own formula for a perfect logo design:

maximum recognition value

+ maximum flexibility

+ quick memorability

− excess complexity

On the one hand, a logo design should be as simple and minimalistic as possible – and on the other hand, it should be as unique and recognizable as possible. It's a delicate balancing act that must be mastered.