Is new branding really necessary?

There are still entrepreneurs who believe, "All we need is a logo and a small website." What often happens is that they ruin their company's image with that kind of thinking.

Here, you'll find out the real reason why “just a logo and a small website” isn’t enough for your business.

Why a brand cannot grow

A self-made logo, a business card, a contact page on the internet, or even just a Facebook page – that's the sad reality for some "entrepreneurs". The problem is: It's like a tree you want to plant, but it doesn't have soil around its roots.

Such a tree cannot grow. Such a brand cannot grow. Thus, growth is thwarted from the very beginning.

Professionalize your brand

Chances are, you're not the only provider of what you do. This raises the question: Why should customers become your customers?

Of course, the quality of the product or service is important, no question. But the crux of the matter is this: people only recognize the quality of your product or service once they already are your customers!

However, in order for them to become your customers, you need to earn many “OK checks” when it comes to trust:

• Makes a good first impression.

• Resonates with me.

• Feels right.

• Appears serious and trustworthy.

• They look like professionals.

• I think they can help me solve my problem.

• Yes, I have a good gut feeling.

• I trust them.

• Yes, I'll buy there now.

You have to earn these "OK checks" before people decide to become your customers. Only then do you have a chance to convince them of the quality of your product or service.

Branding as a key component for the growth of your brand

How can you earn all those "OK checks"? A crucial component is a professional and reputable corporate image that's seamlessly integrated – this is called branding.