Why does someone become your customer?

Someone will buy from you if they have a good gut feeling, are emotionally connected, and are fairly certain that what you promise as an entrepreneur will be kept.

It's about trust in your company, trust in your product, trust in your service and the perception of being a reputable provider who really keeps their promises.

Everything you promise must be credible and understandable for your target audience; and that is before (!) someone becomes your customer.

While convincing existing customers is a great thing, in order for them to become your customers, you need to have already earned important trust points in every place your target audience comes into contact with your brand (both online and offline).

This won't work with a logo design, a flyer, or a landing page alone. What's needed is professional, solid branding – and ideally, a continuous stream of fresh content on the website and social media to continually build trust.