THE BEST COLOURS FOR LOGO DESIGN AND BRAND DESIGN
PURPLE + CHOCOLATE = ...
When you think of chocolate and the colour purple, you immediately know which brand is meant here, right?
Colours are powerful and can give a brand an extremely high recognition value. At the beginning, however, stands the analysis of the competition before picking a specific colour for your own brand design. The reason is clear: A successful brand is distinctive and stands out from the crowd.
COLOURS AND EMOTIONS
In addition to a visual differentiation from the competition, colours also transport emotions. Here it is important to address the target group accordingly. Male football fans between the age of 25 and 45 are to be approached differently than women preparing for the birth of their first child, who are again to be approached differently than transgender people seeking gender-neutral fashion, who are again to be approached differently than real estate developers from the Middle East that intend to hire consulting firms from western countries.
Demographic, cultural and regional aspects play an important role in the choice of colour. For example, green is a popular colour for brands that stand for environment-friendliness, natural or organic products - in western countries. In Islamic countries, on the other hand, the colour green stands for religion.
Each colour and colour combination has a different effect on our psyche and even on our body. More details can be found in this article.
We recommend to not use too many different colours together. This might easily seem chaotic and disorganised. Instead, it's best to add white or black to a particular colour to create different tones of the same colour.
Adding one or two more colours that contrast well with the main colour, you get a big step closer to a harmonious colour system for a professional brand design.
ONLINE VS. OFFLINE
A colour on the business card must match the colour on a website. Cross-media colour security can only be ensured with special colour fans. Professional design agencies know how to work with them. The visual equality of colours in print and in digital communication channels contributes to a serious and trustworthy image of a business.