Branding for an plumbing business with heart

During a recent review of our branding archive, we came across one of our previous branding projects that unfortunately did not make it to the client's shortlist.

Nevertheless, we think: Even if the design was never finalized, it is simply great and must be shown.

Copyright: Helene Clara Gamper | HCG corporate designs

Unique logo design for a plumbing business

The customer’s wish was clear:

"We are a plumbing company with heart. We are known locally as 'Readl-Biaga'."

“Readl-Biaga” is Tyrolean for pipe bender, fitting for the profession of plumber.

Passion for the job should play a central role in the branding. This gave rise to the idea of designing a pipe with a flange in the shape of a heart. A new idea that had not yet existed (at the time).

Qualitative logo design starts with a pencil sketch on paper

By the way, the idea for a logo design does not come from a computer or artificial "intelligence". No, for us a logo design comes from the heart, the brain, listening to the customer and is of course created by hand.

For maximum creative output and the highest quality in the development of a brand, we rely on pencil and paper and initially work with sketches. You can find out more about how we work with sketches for a logo design in a specially produced video.

Copyright: Helene Clara Gamper | HCG corporate designs

Why wasn't this beautiful branding put into practice? The customer threw out the briefing and requirements and the positioning was supposed to be less emotional and pointed (contrary to the initial requirement) and more geared towards "classic" plumbing businesses.

Even though the courage was lacking here, a new, beautiful branding was developed, which you can see in our portfolio.