Suchergebnisse

"Martin Holztrattner - Austria‘s True Online Marketing Coach" is a young, successful internet entrepreneur from Stans/Austria. Years of experience and valuable expertise on how to financially succeed with an online business are transported on his website, in video trainings and seminars. I developed a holistic corporate design concept, some online banners, buttons and design templates for the website and social media channels, designed flyers, business cards and handout templates. These designs transport a feeling of high quality, professionality, credibility/authenticity, dynamics and the image of a young, hip internet entrepreneur. You can see all the details about this great design job in my portfolio. #corporatedesign #branding #onlinemarketing

For me as a graphic designer, it is important to understand the character and the philosophy behind a company or a product. I include this character in a holistic design approach, that follows me through the entire creative process. This is how I can create a unique visual concept and make sure the character of the company or product is represented by its look. A consistent corporate design system is always the goal of my branding process. A good corporate design is based on a good system. This is why I am happy and proud to announce that "initiative corporate design" (short init_cd ) has awarded me with their official quality seal. This obliges me to continue designing in compliance with highest quality standards in corporate design. The "initiative corporate design" is an ExpertsCluster of designaustria and works with high and uniform quality standards in the field of corporate designs. #corporatedesign #logo #branding

Since beginning of the year Ashley Wiggins (Randall Films) and me are working on something big. Something big under the sign of our love for Tirol. Details are not being disclosed yet. But: You will be amazed. Here you can take a little sneak peek. #tirol #tirolbox

While creating the print magazine as well as the multimedia app for Austria’s largest transport magazine, I also designed a great interactive slide show with amazing photos of this year’s Truck Race at the Nürburgring. You can download the free app of "Blickpunkt LKW+BUS" in the Apple App Store and the Google Play Store . #app #magazine #truckrace #nürburgring

Tirol Box is an idea that I had in the beginning of 2016. Together with Ashley Wiggins, it was developed further and the Gamper & Wiggins OG was founded. After nine months of hard work and "blood, sweat and tears", we leave the cat out of the bag: Tirol Box is live! Tirol Box is a monthly subscription box that delivers high-quality and mostly handmade products directly from Tirol to your doorstep - we deliver in many European countries by the way! Many of the products in our boxes are hard to find, especially when you don’t live in Austria. Most products are especially produced for the boxes, this makes the number of Tirol Boxes limited. The logo design was inspired by the Serles mountain in the Stubai Valley. Its mighty greatness is very visible from Innsbruck and surrounding areas. This mountain was not only chosen for its location and visual greatness, but also the origin of its name. The myth goes that a brutally angry knight called Serles and his two sons were turned to stone after a farmer cursed them for their evil and barbaric tendencies. Where the knight’s castle once stood, now stands the Serles mountain with one large peak and two small peaks either side. All the details about the branding and corporate design of Tirol Box will be revealed in a separate portfolio page on HCG corporate designs, as always - in a few weeks you’ll find out more. In the meantime, I invite you to have a look at the website www.tirol-box.com and enjoy it as much as we do. #tirolbox #tirol #packagingdesign #box #tourism #tirolbox

It is one of the very basics in desktop publishing: the grid. Such a grid provides some sort of frame or scaffolding which the entire layout of a publication, including copy and pictures, is based on. Grids can be set up differently, but it should always have a good balance of "rigid structure" and "flexible design". To give you an example: For my architecture magazine I chose a 12 column grid, so I can easily place the copy in 2 or 3 columns, but also have enough white space around nicely designed quotes and pictures. Everything has enough space to "breathe". No matter how a grid is set up: It is very important for the editorial designer to stick to it. But why? Why is a grid of such importance? The grid contributes to a harmonious, visual unity of all stories/chapters. A systematic arrangement of copy and pictures based on a grid, allows the reader to easily navigate through the publication without any hassle. This also accounts for the chapter and page number. Imagine, chapter and page number would be somewhere else on every page, or they are displaced by just a few millimeters on every page. The reader would have massive difficulties to orientate himself, the magazine/book would all of a sudden be "difficult to read". It is important that flicking through is conceived logical and without hurdles. A further aspect is the copy/pictures to possibly shine through, what also has to do with the opacity of the paper used. Papers with bad opacity let the letters on the back of the page shine through what makes the publication look cheap and is often conceived as "low quality". Papers with good opacity are more dense and hardly let the copy/photos shine through the paper. Also here, the grid comes into play: Letters from the back of the page would shine through beyond the text margin on the front of the page, unless the editorial designer sticks to the grid – depending on the opacity quality of the paper of course. Conclusion: A good grid and sticking to it definitely contribute to the success of a publication, making it "easy" and "pleasant" to read. Do you have questions? Drop me a message. #magazine #paper #editorialdesign

After a summer that was very busy due to the launch of Tirol Box , I got right into my usual design business again: In the last approx. three weeks, I visited the world’s biggest fair for commercial vehicles, the IAA in Hanover, and took many great pictures of outstanding trucks - expect to see some amazing photos in a separate blog post. Autonomously driving, fully connected and digitalised e-vehicles … fascinating! Then I designed issue no. 8/2016 of „Blickpunkt LKW & BUS“ for print, tablet- and smartphone app (iOS and Android). At the same time, I also created issue THREE:16 of the special interest magazine „connecting comPETence“ for Android and iOS tablets. There is also a little video snippet showing you some nice elements of my app magazine work from this month. Enjoy! #magazine #app #tablet #android #ipad #digitalpublishing #editorialdesign

Tirol Box is a completely new and innovative monthly subscription box bringing high-quality and handmade products from the Tirolean mountains and valleys to Tirol lovers in many European countries. I came up with the idea for the Tirol Box at the start of 2016. Together with my partner Ashley Wiggins, we developed the brand as it can be seen now in live mode. All details about the branding you can see in my portfolio. #tirolbox #tirolbox #tirol #subscriptionbox #gift

I’m often approached with regards to the packaging design of Tirol Box – especially when it comes to the photos on the inner side of the lid. Who would have thought that a snapshot would be received so well? Packaging design for Tirol Box and Tirol Box basic (Copyright photo: Dinkhauser Kartonagen) But let me start from the beginning: My partner Ashley Wiggins and I spent half a day in Stubaital to take a great photo for our Tirol Box packaging, but somehow that didn’t work out as planned. The weather was not in our favour, the scenery as such not good enough for us and we were a bit annoyed by the whole situation in general – where should we get a fantastic photo for our Tirol Box? We then asked a photographer whose work we absolutely love, to help us out. But deep down, we always thought that it should better be us taking the photo for our box – especially as the other photos on the Tirol Box social media channels are our own too. The Tirol Box concept is very much based on our personal impressions – because it is us who decide which products and suppliers may have their space in the box or not, nobody else. Other subscription boxes don’t necessarily do that which is why they often get very bad reviews from their customers. For us, customer experience is extremely important, which is why we personally look at the quality and at the products that make it in our boxes. This is the reason why the picture for the packaging should be taken by us. No sooner said than done – another photographer was no option, we had to manage this ourselves. Tirol Box Hiking from the parking place up to the Obernberger See (Wipptal). It was a nice little afternoon trip to Obernberger See in the very back of the Wipptal, close to the border to Italy. Basically, what we wanted to do is just take a few snapshots for our social media channels, but I instinctively thought „no, this could actually turn out to be a lovely picture for the packaging, let’s see“. At that time, the packaging design was still unfinished and I knew that I desperately wanted to have the most amazing photo for our packaging. I wanted people to open the box and be completely taken away and have the feeling that they are on holiday in Tirol themselves, for a moment. I always aim at transporting emotions with my designs. The water of the Obernberger See is crystal clear – and ice-cold. „Why driving far away to the sea, when the beautiful things are so close?“ We thought until we found out how cold that lake actually was. The distinctive rocks make a great scenery, simply stunning. More rocks ... When my mother’s Jack Russer terrier Mogli walked into the picture. Many clouds in the sky ... They made my photo session a bit tough at times. When the cows came down to drink water out of the lake, people were a bit scared – funny to watch. Photomerge with 20 un-edited raw photos. In order to get everything into the picture nicely, I took 20 photos and used the automatic Photomerge function in Photoshop for merging all pictures seamlessly together. As it was a bit cloudy and windy that day, a cloud flew into my picture here and there, also the weather changed quite rapidly. It was not easy to get everyting in full focus in the short time the weather gave me. So I took it a bit more slowly, made sure everything is in focus and also the beautiful rocks close to the lake I had to get into the picture (these rocks are very typical for that lake). At the end, I had to remove some clouds in Photoshop, spruce up some colours just how they looked like when no clouds were in the sky. And then I had this incredibly beautiful photo that always puts people off their feet every time they see it – even though it was „only“ a snapshot. Tadaaahhh! Final photo for the inner packaging of Tirol Box. After an ice-cold and thus very short swim session, we packed our bags and went downhill back into the valley again. The old restaurant at the Obernberger See. On the way back down to the valley. Going downhill was good for our legs – and provided us with a splendid view. Tirol Box basic For Tirol Box basic, we also went for a very beautiful scenery: the Schlick 2000 in Stubaital. Another snapshot, that was originally planned for our social media channels only, and not for our packaging. Final photo for the inner packaging of Tirol Box basic. Also for Tirol Box basic, I used Photomerge in order to get the photo into our packaging big enough. In addition to that, I faced the challenge of cows walking around and tried to not have them in my picture for the packaging. The cows close to Schlickeralm in Stubaital. After taking the photo, we treated ourselves to regional specialities at Schlickeralm . By the way: the home-made cakes at the Schlickeralm I really highly recommend. Design at the bottom and the inner sides of the packaging. The inside packaging at the bottom and the sides of both boxes comes with light brown Tirolean plants with a coal outline on dark brown background. This adds a little bit of extra luxury to the box design. The packaging manufacturer Dinkhauser (also from Tirol) was so fascinated by the boxes, that they presented them at the Fachpack fair in Nuremberg in September 2016. The audience loved the boxes – and I am very happy that Tirol Box is received so well. (Copyright photos: Helene Clara Gamper, unless stated otherwise. Any printing or copying is forbidden.) #tirolbox #tirol #tirolbox #packaging #packagingdesign

This year’s IAA Commercial Vehicles in Hanover/Germany focused very much on digital connectivity, intelligent vehicles for urban traffic, alternative gears with electricity and gas and autonomous driving. Here you see a few snapshots (copyright: Helene Clara Gamper) #iaa #truck #bus #commercialvehicle

(This blog article was updated on 2 January 2018.) Most entrepreneurs (sometimes also private people) come across one specific question at some point: How do I get my own website? In this blog article, I’ll share my personal experiences about Wordpress and Wix with you. As regards IT, my focus lies on implementing and designing apps for mobile devices such as tablets and smart phones for iOS and Android. But when it comes to programming websites, I don’t belong to the „IT species“. Hence: Every time I needed a website for me or my clients, I had to hire IT experts from outside or create the website myself without any hard-coding knowledge. A major factor here is the CMS for the website. My experiences cover the following website systems: Typo3 Wordpress Wix Typo 3 Wordpress ( www.tirol-box.com ) → Design by me, implementation by several external programmers Wix ( www.hcg-corporate-designs.com , www.jrdressmaker.co.uk , blickpunkt-lkw-bus.com , urlaub-maxnhager.at and maxnhager.at ) → Design and implementation by me (As the Typo3 website was implemented several years ago, my experiences would not be very up-to-date, so I focus on Wordpress and Wix here.) In the beginning I always had to raise the question what the website has to do, how complex does the backend have to be and how would the design look like. A pure info page or a web "business card" don’t need to be as complex as an online shop where you have to consider data security, payment methods and stock numbers. A very complex website, like Tirol Box , required hiring several programmers that were Wordpress-savvy. Even the programmer of our bank was involved as the payment system had to be programmed specifically for our needs. After switching the website live, you have to care about the ongoing administration of it. I personally always want to administrate websites myself. I also recommend that to my clients. Unfortunately, I often hear that companies are very unhappy with their website programmers – also I had to go through this negative experience several times in the past. Wordpress and Wix – what they have in common Wordpress and Wix offer ready-to-go templates. Result: The website is finished quickly, the backend is not complicated, quite okay. The big disadvantage: The website might look like most other websites out there. It lacks individuality, the company’s character doesn’t show through and you are replaceble very easily – at least look-wise. As a designer I of course know how important first-class and tailored design is because you only have a few seconds for the first impression – which is mostly the deciding one. In the world wide web you often only have less than a second. If the first impression is not good, you already lost customers. I believe that a website has to wow people and must be based on a good corporate design concept – not upside down! This is why a ready-to-go template is never an option for me. Wordpress and Wix – the differences In Wordpress you have access to the code. I made sketches of the design in Photoshop and the programmers had to translate this into their coding language (keyword: CSS). (In this example I’m talking about the Tirol Box website, by the way.) As I could not create the site myself, I simply lack CSS knowledge, I was dependant on the programmers having at least some sort of feeling for web DESIGN in order to correctly translate my design sketches. So, the communication between the designer and the programmer has to be very good. As Wordpress allows you to access the source code, I was dependant on the programmers’ expertise. Meaning: You can do so much with Wordpress, but only if you know how to. This means: In the worst case, the code of the website is so bad that the website has problems in the long run, which you then have to solve with a lot of money and nervs (spaghetti code). Wix, on the other hand, does not give you any access to the source code - or didn't allow you to access any code until the beginning of 2018 when they launched a developer tool called Wix Code . With Wix Code you can create your own databases, dynamic pages and embed JavaScript into the website CMS. Generally speaking, Wix is a so-called WYSIWYG system ("what you see is what you get") which is based on HTML5. As the name suggests, you have a big canvas in front of you on which you can place all your website elements on. The end result looks exactly how you created it on that canvas in the editor. (Wordpress is very different to this!) Working with Wix is quite intuitive, you cannot destroy any code – perfect for people who lack IT knowledge. However, you do need to have a feeling for design to a certain extent – otherwise your Wix website can quickly look cluttered. Usability Wix wins this category, because: What you see is what you get – I don’t have to say more. Wordpress turned out to be much more complicated than Wix. Individual designs Wordpress wins this category, because: everything is possible! But only if you are CSS-savvy or have a CSS expert by your side that understands design sketches and can execute them accordingly. In Wix you are a bit limited, even though you can of course create beautiful websites with Wix too. Since the launch of Wix Code in early 2018, though, you have much more power and flexibility with your HTML5 CMS. A big dilemma in Wix used to be the very limited usage of typography – until mid 2016. When creating websites, I always used to have to think of a typography scheme that works with those very few that Wix offered. Wix only offered a few standard fonts, mostly in one weight; the other fonts were often completely unusable. When Wix finally introduced the upload of font files after many years of waiting and many negative comments, many people in the Wix universe were sooo happy – me included. SEO I often hear that Wordpress is more SEO-friendly than Wix. As SEO is a very complex topic, I don’t want to go into much depth here – and of course the content of a website has a massive impact, not only the technical side of it. Generally speaking, I used to have the feeling that SEO would indeed work better with Wordpress than Wix. However, Wix caught up in 2016. The SEO plugin offered by Wix (also known as the SEO Wizard) was until approx. mid 2016 not very sufficient to rank your website higher in search engines, in my opinion. I had the feeling that Wix’s SEO widget was something they just put on top of the package, just to say "hey, we help you with SEO", because SEO is such a trendy topic. But Wix continued to improve their SEO Wizard and now it's really a very useful tool that pays off. The SEO plugin in Wordpress (I call it the "traffic light system") on the other hand, is very precise and really works very well – even though you can tell that Wordpress originated from blogs. A quite neutral and very interesting SEO analysis for Wordpress compared to Wix can be found on WebsiteToolTester . This blog actually reflects all my personal experiences with regards to SEO, so it's definitely worth reading. Loading time The loading time of a website is becoming more and more important for the Google ranking (keyword: SEO). The loading time depends of course on your content a lot (especially picture sizes). I compared a few websites made with Wordpress and Wix in terms of loading time – I used pagespeed.de . My conclusion: Sites generated in Wordpress mostly load much slower than sites generated in Wix (even though most online marketers would say something different, but I can only speak from my personal experiences here). Does that have to do with plugins (see my next section for more details)? I don’t know. But take a look at the pagespeed.de test results (from 28 November 2016) yourself: Created with Wix: 0.527 seconds / www.hcg-corporate-designs.com 0.455 seconds / http://www.tobiasbecs.com/ 0.391 seconds / http://www.beachaswimwear.com/ 0.362 seconds / http://www.blushbeautiful.com/ Average loading time of my selection for this speed test: 0.4212 seconds Created with Wordpress: 0.958 seconds / www.tirol-box.com 1.264 seconds / blog.innsbruck.info 1.628 seconds / http://dolegetupandgrow.com/ 0.458 seconds / http://www.deliciousdays.com/ (yipiee, a fast site finally!) 1.678 seconds / https://finland.fi/ Average loading time of my selection for this speed test: 1.1972 seconds Plugins There are many more plugin possibilities in Wordpress than there are in Wix. Both platforms offer free and payable plugins, whereas Wix turned out to be cheaper. In Wix you can do a lot also without plugins. In Wordpress you need a plugin for almost everything – this is my personal experience. And for every "fart" (sorry my language) you need to pay extra. You always hear of outdated Wordpress plugins that impair a website – you won’t experience that with Wix so easily. When using plugins in Wordpress, you have to be constantly watching them so they are up-to-date and working smoothly. With Wix you won’t have to do that. Besides that, plugins slow down the performance of the website – as I need way more plugins in Wordpress than in Wix, that means that Wordpress loads slower than Wix in many cases. Location of the server This point definitely goes to Wordpress. You can host Wordpress pages wherever you want. Especially for companies in the EU area, it is important to host a website in the EU area in order to comply with data protection laws. A very delicate topic, especially for online shops! Wix is an Israeli company and works with servers that are spread across the globe. Asking Wix where the server for my website is located, I was given the answer that it’s probably located near me. But Wix could not give me a 100 % precise answer. This was the defining moment for the Tirol Box website where we decided to go with Wordpress, so we could definitely host in Germany and comply with EU law. More details about this topic can be found in the Wix.com Privacy Policy . Mobile website Wix is my personal hero here. Very complicated with Wordpress according to my experience. In one of my past blog posts you can read why I recommend using the HTML5 system Wix for mobile websites . I definitely recommend creating a mobile website too – in particular, when you work in the B2C segment. This is also demonstrated by the following statistics dated 28.9.-27.10.2016 on a B2B and a B2C website: www.hcg-corporate-designs.com (B2B): 85.11% desktop, 8.09% tablet, 6.81% smart phone www.tirol-box.com (B2C): 46.6% desktop, 8.8% tablet, 39.9% smart phone The year 2018 brings some important changes, for example Google's mobile first policy, as described in Brian Dean's blog (scroll down to chapter 4): Google now crawls websites based on their mobile website - even though you're not on your phone but searching something from your desktop computer! Yes, you read right. Your mobile website will determine your Google ranking in future, not your "normal" homepage. So if you don't have a mobile website yet, it's now definitely time to get one. Factor time Wix is the winner here. You get lost very quickly in the Wordpress backend. Always checking if your site really looks like how you plan it, takes up a lot of time. The WYSIWYG system of Wix is intuitive and – apart from the built in blog app – you don’t have to double-check if your site really looks like the way you planned it. My conclusion If functionality is the most important thing for you and the website demands a complex backend (i.e. online shop), then Wordpress is for you. However, you need some IT knowledge or extra budget. If the look and easy handling are very important to you, then Wix is my favourite here – especially in consideration of the ongoing administration that is super-easy with Wix but can give you some headache with Wordpress. Since the launch of Wix Code in early 2018, you can also create dynamic pages, database and content based on it, you can embed JavaScript elements and do much more. #wordpress #typo3 #wix #mobilewebsite #webdesign

This is how member of Tyrolean government Patrizia Zoller-Frischauf called Tirol Box in a recent press release of the state of Tyrol. Ashley Wiggins and I say "thank you". You can read the official press release here. #tirolbox #tirolbox #tirol #politik