I’m often approached with regards to the packaging design of Tirol Box – especially when it comes to the photos on the inner side of the lid. Who would have thought that a snapshot would be received so well?
Packaging design for Tirol Box and Tirol Box basic (Copyright photo: Dinkhauser Kartonagen)
But let me start from the beginning: My partner Ashley Wiggins and I spent half a day in Stubaital to take a great photo for our Tirol Box packaging, but somehow that didn’t work out as planned. The weather was not in our favour, the scenery as such not good enough for us and we were a bit annoyed by the whole situation in general – where should we get a fantastic photo for our Tirol Box?
We then asked a photographer whose work we absolutely love, to help us out. But deep down, we always thought that it should better be us taking the photo for our box – especially as the other photos on the Tirol Box social media channels are our own too. The Tirol Box concept is very much based on our personal impressions – because it is us who decide which products and suppliers may have their space in the box or not, nobody else. Other subscription boxes don’t necessarily do that which is why they often get very bad reviews from their customers. For us, customer experience is extremely important, which is why we personally look at the quality and at the products that make it in our boxes. This is the reason why the picture for the packaging should be taken by us. No sooner said than done – another photographer was no option, we had to manage this ourselves.
Hiking from the parking place up to the Obernberger See (Wipptal).
It was a nice little afternoon trip to Obernberger See in the very back of the Wipptal, close to the border to Italy. Basically, what we wanted to do is just take a few snapshots for our social media channels, but I instinctively thought „no, this could actually turn out to be a lovely picture for the packaging, let’s see“. At that time, the packaging design was still unfinished and I knew that I desperately wanted to have the most amazing photo for our packaging. I wanted people to open the box and be completely taken away and have the feeling that they are on holiday in Tirol themselves, for a moment. I always aim at transporting emotions with my designs.