Your business has a logo for sure - a symbol that represents you and your vision and positively communicates with your target audience. You print it on your business cards, use it in your email signature, on your letterhead, on your website and so on.
Have you ever asked yourself if your logo needs a refresh? Here you see nine facts that show you need a new logo.
1. TARGET GROUP SHIFT
Businesses develop. That’s why your target group can shift. If you want to attract different people than you used to in the past, a logo relaunch is a good idea.
Let me give you an example: The 4 star group A CASA rents out luxury holiday apartments in Tyrol. Years ago, they used to rent out to the middle-class. Now, A CASA arrived in the luxury segment and thus wants to attract the relevant audience.
2. COLOUR VS. BLACK-WHITE
A logo must not only work in colour, but also in black and/or white. Just think of sponsor walls or other 1-coloured communication materials. Experience shows, there comes a point when you definitely need your logo in 1 colour only. For sure, trust me.
If your logo is not clearly recognisable in 1 colour or important design elements are lost, your logo won’t be identified as your logo any more. Then you have a problem.
3. SMALL VS. BIG