The US mogul Apple has lately introduced its new logo. Of course, the famous apple shape remains. However, Apple added colour (again). As Apple works with a lot with white, grey and silver and as the "spirit" of Steve Jobs has to be kept alive, (re-)adding the original colours from the first Apple logo has been a logical consequence. (Steve Jobs had a major influence on the colour selection for the first logo!) Moreover, the new logo follows the latest design trends, whereas the old logo has become a bit old-fashioned already.