Trust – the safest currency in business

Financial crisis, climate crisis, economic crisis, record inflation, war in Europe, recession warnings, refugee crisis, shortage of skilled workers... we live in turbulent times. The media are adding fuel to the fire with deliberately provocative headlines, after all, that's good for reach and boosts sales.

All of this has an effect on us. We feel increasingly uncomfortable and anxious. What can we still trust? In times of (seemingly never-ending) crises, we long for something we can build on. Something or someone we can trust.

THE THING ABOUT TRUST

"Trust refers to a certain type of subjective, emotionally colored, belief that guides one's behavior. Trusting another person includes beliefs about their honesty and their future actions: one expects that this person will be helpful to one or at least not harm one. Trust therefore brings about cooperation. In this case, the trusting person makes aspects of his own well-being and security dependent on the behavior of the cooperation partner, and thus also takes a risk with his trust." (Source: Wikipedia)

Trust is about emotions and beliefs. But it is also about minimizing your own risk when making decisions.

TRUST AS A CURRENCY WITHOUT INFLATION RISK

Trust has always been the safest currency that companies can build on; a currency without the risk of inflation. This is particularly evident in turbulent times like these. Companies that manage to permanently and sustainably strengthen their target group's trust in their product or service are the winners - even (or especially?) in times of crisis.

After all, money is not lost, it just changes hands. Which company do you buy from? Companies that you feel emotionally connected to, that you understand , that you feel addressed and taken care of . If your money is going to change hands, then please choose an owner that you trust, right?

ARE YOU TRUSTWORTHY?

Do you promise first-class quality as a service provider? How do you signal this to your target group? Through lame advertising slogans like "we are the best", which is what so many people claim?

Trust is much more subtle; it has to be a deep gut feeling that converts people into paying customers. Trust is not gained through lame advertising slogans, but through emotional connection at all points of contact between a company and its target group.

The visible answer to this is a serious and well-thought-out brand presence - a branding that runs like a common thread through all touchpoints. This is how trust is built.

MAKING TRUSTWORTHINESS VISIBLE

Everything you promise your target group must be credible and understandable for them - and that is before (!) someone becomes your customer. Because convincing existing customers is all well and good, but in order for them to become your customers, you must have alreadygainedimportant trust points - in all places where your target group has contact with your brand (cross-media, i.e. online and offline).

We specialize in making trustworthiness visible by transforming companies into top brands in 90 days using a branding system .

HOW OUR CUSTOMER SPEDIFORT REDEEMS ITS PREMIUM PROMISE WITH BRANDING

Spedifort is an e-learning provider in the freight forwarding sector and was always perceived as a start-up - cool and new. They started with a self-made logo, and various advertising materials were created in-house using various templates from the Internet; by people on the team who had some graphic design knowledge.

Andreas Rinnhofer, Managing Director of Spedifort, contacted us with a clear scale-up goal: the step from start-up to premium brand and (with that) strong growth. The aim of finally making e-learning socially acceptable in the freight forwarding industry should be manifested accordingly through rebranding.

The result of our collaboration with Spedifort was a successful image transformation from start-up to established product after just three months, while maintaining the recognizability of the original brand. Since then, Spedifort has been perceived as an established company with a functioning platform that is unmissable in the industry.

The numbers speak for themselves:

One year after our collaboration, Spedifort was able to record a whopping 300% profit growth thanks to the re-branding in conjunction with various marketing and sales activities.

"The re-branding served as a kick-off to reach the next sales plateau. Thanks to the new branding, we are now perceived as a professional service provider, and no longer just a start-up. And the manual saves us a lot of time and hassle in ongoing operations."