fab4minds
Branding concept for software production company
Client:
fab4minds
Industry:
IT & consulting
Services:
Logo, Branding
Challenge:
The target group associates the change of an ERP system with very negative feelings.
What we did:
Concept for logo design and branding for a 180° change in the perception of the service.
Result:
Modern and positive perception of the brand thanks to a fresh and colorful branding.
Fab4minds (Vienna, Austria) develops ERP systems for the food sector. The target group's biggest pain point is the difficult and often error-prone transition to a new ERP system. Changing an ERP system is always accompanied by negative feelings. Fab4minds therefore wants to do things differently and position itself as a holistic digitalization partner for the food sector – DaaS (Digitalization as a Service) with ease and joy.
We translated this positive feeling into a smile and combined it with the number 4 in the company name. The laughing number 4 is thus the central core element in fab4minds' branding.
The laughing number 4 from the logo design is used in grids of 4 (4, 16, etc.) to generate highly recognizable surface designs. This creates exciting effects, adds additional brand appeal, and provides maximum flexibility in branding.
The old, dull orange was replaced with a vibrant and optimistic Pantone orange. A high-contrast turquoise was added. The TT Firs Neue font, available in various weights, conveys a techy IT character, fitting for the software industry. In contrast, the body text font Bunday Clean exudes joy and lightness with its upwardly curved letter elements (see, for example, the k and e lowercase letters). At the same time, Bunday Clean takes up little space, focuses on the essentials, and thus allows for generous white space for optimized reading and visitor flow on a website.
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