Smart Cookie Banner Design: How To Get Your Cookies Accepted

smart cookie banner design

Since the CJEU judgment of October 1, 2019 (see my blog article about its effect on all websites in the EU), the term "cookies" is associated with headache among web designers and online marketers.

I implemented a legally compliant cookie consent banner solution for my customers. This means that all website visitors are informed about the type and use of cookies right from the start and have the option of only accepting technically necessary cookies or additional cookies for preferences, statistical and marketing purposes as well. In the data protection section of the website, the visitors are also informed which cookies are set specifically and how long they are stored. In addition, every website visitor can change his or her cookie settings easily at any time.


Since the use of legally compliant cookie consent banners, user numbers shown in Google Analytics have of course decreased. Not because there are fewer website visits, but because they are no longer tracked due to the lack of a cookie consent on the part of website visitors. This represents a massive problem for online marketers, who often feel threatened in their right to exist and therefore often ignore the cookie consent obligation and thus run into legal issues.

Well, it's a dilemma:

"Google Analytics in combination with a legally compliant cookie consent banner is like buying a Lamborghini and sneaking through the city at a speed of 30 km/h.“


Over time, you notice that more and more companies are becoming aware of their duty and are implementing legally compliant