Since the CJEU judgment of October 1, 2019 (see my blog article about its effect on all websites in the EU), the term "cookies" is associated with headache among web designers and online marketers.
COOKIES AND GOOGLE ANALYTICS
Since the use of legally compliant cookie consent banners, user numbers shown in Google Analytics have of course decreased. Not because there are fewer website visits, but because they are no longer tracked due to the lack of a cookie consent on the part of website visitors. This represents a massive problem for online marketers, who often feel threatened in their right to exist and therefore often ignore the cookie consent obligation and thus run into legal issues.
Well, it's a dilemma:
"Google Analytics in combination with a legally compliant cookie consent banner is like buying a Lamborghini and sneaking through the city at a speed of 30 km/h.“
MORE AND MORE COOKIE CONSENT BANNERS
Over time, you notice that more and more companies are becoming aware of their duty and are implementing legally compliant