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Advertisements in Digital Magazines


As a passionate editorial designer for print and digital, I could collect important experiences in terms of advertisements in digital app magazines in the last years. If you want your advertisements, that you pay a lot of money for, to achieve higher conversion rates, read on.

ADAPTIONS FOR MOBILE DEVICES

Generally speaking, I recommend to take print advertisements out of your app altogether, unless your advertising clients pay extra for them. Otherwise, your advertising clients won’t have a feeling for the value of your app and will, most likely, never develop one.

If you do place digital advertisements, please adapt them in terms of size, mobile device and make them interactive! Don’t hesitate to actively approach your advertising clients and offer them different options and pricing models.

This is how a classic print advert looks like on the iPhone - not adapted in size and not interactive (apart from the web link). You can hardly read it and visiting the website doesn’t look very appealing:

bad app advert design

The advert in the next example was adapted for the sizes of different mobile devices, the text was improved for app readers, it can be perfectly read and there is a clear call to action telling the reader to tap on the red button which automatically opens up the device’s email program. This advert was placed in issue 5/2018 of "Blickpunkt LKW & BUS" and reached a 24 % higher reading rate than all other "static" print adverts in the same issue.

good app advert design