Video strips are a trendy eye-catcher on websites

Video strips on websites are a growing trend that is implemented by more and more companies. I’m sure we will see such video strips also beyond 2017 and many static picture strips will be replaced by them.

At the start of 2015, I implemented a video strip on the starting page of my own website.

The great thing about such video strips: They bring static pictures to life and catch the website visitor’s attention in an instant. This reduces the bounce rate and increases the time people stay on a website, what can have a positive influence on sales (i.e. in an online shop). Besides that, video strips can transport emotions better than static pictures.

But of course not only I implemented it. Some other websites that want to impress their visitors successfully follow this trend too:

New York Times: Top 52 Places to go in 2016

Berghof Hotel Lech (please click on the links below):

How do you do that?

Required software:

I A website that allows embedding video strips

I A video cutter program that you can edit and cut your video with

Required hardware:

I A camera