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The new "Made in Britain" logo


Products emerging from the local economy are in demand. You know what you buy, you can expect a certain quality level and the money spent stays within the country. Very nice. In the United Kingdom, there is an official quality seal, initiated a few years ago, that marks locally produced products: "Made in Britain". The new logo of "Made in Britain" was presented a few weeks ago. Many British manufacturers can now be proud to print it on their products – after paying a certain amount of money of course (where there's money to earn, there's money to earn). A part of the Union Jack is used, the diagonal is slightly replaced to perfectly fit into the logo and now you got an arrow that can point at a product for example. In order to make this symbol adaptable to many different corporate designs, it was produced in different colour variations.

Old "Made in Britain" logo

New "Made in Britain" logo in different colour variations

I find the "Made in Britain" logo truly excellent and state of the art. Matching the subject, I looked for other "Made in " logos and found out that also the USA have their own brand for products made in the USA.

The "Made in USA" logo Also the Swiss have their own quality seal – the crossbow shall symbolise it.

The "Swiss Made" logo

For products made in Austria, you can look out for the "Made in Austria" logo.


And what about the probably most famous quality seal – "Made in Germany"? It seems, there is no official "Made in Germany" logo as there is no institution checking "Made in Germany". It already happened, that a German court had to decide whether or not a manufacturer could put a "Made in Germany" lettering on his/her goods, depending on how much of the product was actually made (or built together) in Germany. However, products "Made in Germany" are in demand worldwide. Here the Germans should thank the British.

The British? Yes, indeed. It was the British who saw their manufacturing businesses in danger back in the 19th century when German imports rose. Back then, most German products really were of worse quality than British – they were also cheaper. The British decided to stigmatise German imports by putting the "Made in Germany" lettering on them what meant something like "Attention, this product is cheap and from Germany, it is of bad quality". But the Germans worked hard to become superior and at the start of the 20th century, they worked with so much precision and discipline that they soon became top-notch innovator and manufacturers. Soon, quality "Made in Germany" overtook Great Britain and many other nations and is a worldwide synonym for quality products and engineering in perfection.


#logo #greatbritain #corporatedesign

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