A CASA APARTMENTS

 

CORPORATE DESIGN

The 4 star group A CASA rents out first-class holiday apartments in Tyrol. The constantly rising quality of the flats in recent years has made A CASA arrive in the hiqh-quality premium segment and resulted in solid growth of the business. Guests appreciate the privacy, exclusive spa areas as well as the first-class comfort that these luxurious holiday apartments offer.


I was hired to design new apartment logos and an accompanying corporate design concept in order to communicate the arrival in the high-quality premium segment. In addition to that, I was responsible for fine-tuning the copy used in the offer and reservation communication. The new branding will be implemented step by step across all communication channels from May 2019 onwards.

The logos look clear, solid and elegant and transport a feeling of exclusivity and luxury. The flexible usage of harmonising colours and distinctive (gem) icon designs contribute to the overall look and feel.

A palette of matt, calm and subtle colours supports the elegance of the A CASA brand. In order to make all colours look correct in every touchpoint with the clients (may it be in a printed or digital format), I defined the exact Pantone, CMYK, RGB and HEX colour codes using Pantone Bridge Colour fans.

Cormorant

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Almost before we knew it, we had left the ground.

Cormorant SC

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Almost before we knew it, we had left the ground.

Cormorant Upright

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ABCDEFGHIJKLMNOPQRSTUVWXYZ

Almost before we knew it, we had left the ground.

Cormorant Infant

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Almost before we knew it, we had left the ground.

Open Sans Condensed Light

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This font is used for legal copy like terms and conditions and the cancellation policy.

The serif font Cormorant supports all necessary languages (German, English, Italian, Czech, Polish and Russian) and serves as the main font. The huge bandwidth of styles allows for a flexible usage for different purposes. The outstanding combination of high midlines and small counters gives the font a very strong character. Medieval numerals allow for a nice reading flow on top. These microtypographic details support the overall look and feel of the A CASA branding. 

this is a beautiful header

This is a beautiful sub-header.

It's nice to read and looks fantastic.

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this is a second beautiful header

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this is a small header within the main copy

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„I'm a client feedback, a testimonial that looks just nice.

We stayed at the Rubin Studios and enjoyed the comfort,

the panoramic views and the slopes being just

around the corner. We will come again.“

 

Max Mustermann, Hamburg

 

 

Die gesamte Endreinigung kommt auf € 25 netto. Gesamtpreis ist somit € 1.350 inkl. Ortstaxe und MWSt. Nequid moleseq uibusdam quid eum nonempo ssectio. Et eveni aut veleni dit odit offic te ni apid mo te veliquo ipsunti idic tecae perovid iscilli genderc hiciis excernam fuga. Nam ich bin eine leise Auszeichnung rerum fugia delesed eost, sequodionse nus eos et vellore ressum etur, illessi velecature nimporenimil illupta essimaxim ipicias doluptae est incit volecus eost odipsae iundis consercimus. Nam ich bin eine leise Auszeichnung rerum fugia delesed eost, sequodionse nus eos et vellore ressum etur, illessi velecature nimporenimil illupta essimaxim ipicias doluptae est incit volecus eost odipsae iundis consercimus.

The icons as shown in the apartment logos serve as secondary style elements and are a visual anchor above the main headlines. They also look great on square buttons in the apartments’ colours or transparent as a pattern design in order to connect with the logo for a holistic design approach.

Colour buttons featuring the logo icons subtly repeating, makes images on social media look great and also visually links to A CASA, as can be seen in this sample Instagram feed:

The icons of all apartments are shown on the letter as well as the email signature.

You can find more detailed information in the corporate design manual (styleguide).

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