The Olympic Games in London kick off on 23 July 2012 and the city is preparing well for it. The preparation includes making the approx. 10 million Londoners alternative routes to their work and avoid travelling on or through traffic hotspots - or simply work from home or go on holiday. The Mayor of London promotes that with a good sense of humour - a horse on the tube would indeed be an attraction. #london #olympiggames

"Pictures say more than a thousand words." - or: "Advertisements that stay in our memory." #advertisement

The US mogul Apple has lately introduced its new logo. Of course, the famous apple shape remains. However, Apple added colour (again). As Apple works with a lot with white, grey and silver and as the "spirit" of Steve Jobs has to be kept alive, (re-)adding the original colours from the first Apple logo has been a logical consequence. (Steve Jobs had a major influence on the colour selection for the first logo!) Moreover, the new logo follows the latest design trends, whereas the old logo has become a bit old-fashioned already. #apple #logo #corporatedesign

Wanna know how effective branding is? Find the error ... ;-) (source: econova) #logo #branding

Tirol Box is a completely new and innovative monthly subscription box bringing high-quality and handmade products from the Tirolean mountains and valleys to Tirol lovers in many European countries. I came up with the idea for the Tirol Box at the start of 2016. Together with my partner Ashley Wiggins, we developed the brand as it can be seen now in live mode. All details about the branding you can see in my portfolio. #tirolbox #tirolbox #tirol #subscriptionbox #gift

After a summer that was very busy due to the launch of Tirol Box , I got right into my usual design business again: In the last approx. three weeks, I visited the world’s biggest fair for commercial vehicles, the IAA in Hanover, and took many great pictures of outstanding trucks - expect to see some amazing photos in a separate blog post. Autonomously driving, fully connected and digitalised e-vehicles … fascinating! Then I designed issue no. 8/2016 of „Blickpunkt LKW & BUS“ for print, tablet- and smartphone app (iOS and Android). At the same time, I also created issue THREE:16 of the special interest magazine „connecting comPETence“ for Android and iOS tablets. There is also a little video snippet showing you some nice elements of my app magazine work from this month. Enjoy! #magazine #app #tablet #android #ipad #digitalpublishing #editorialdesign

Tirol Box is an idea that I had in the beginning of 2016. Together with Ashley Wiggins, it was developed further and the Gamper & Wiggins OG was founded. After nine months of hard work and "blood, sweat and tears", we leave the cat out of the bag: Tirol Box is live! Tirol Box is a monthly subscription box that delivers high-quality and mostly handmade products directly from Tirol to your doorstep - we deliver in many European countries by the way! Many of the products in our boxes are hard to find, especially when you don’t live in Austria. Most products are especially produced for the boxes, this makes the number of Tirol Boxes limited. The logo design was inspired by the Serles mountain in the Stubai Valley. Its mighty greatness is very visible from Innsbruck and surrounding areas. This mountain was not only chosen for its location and visual greatness, but also the origin of its name. The myth goes that a brutally angry knight called Serles and his two sons were turned to stone after a farmer cursed them for their evil and barbaric tendencies. Where the knight’s castle once stood, now stands the Serles mountain with one large peak and two small peaks either side. All the details about the branding and corporate design of Tirol Box will be revealed in a separate portfolio page on HCG corporate designs, as always - in a few weeks you’ll find out more. In the meantime, I invite you to have a look at the website www.tirol-box.com and enjoy it as much as we do. #tirolbox #tirol #packagingdesign #box #tourism #tirolbox

It is one of the very basics in desktop publishing: the grid. Such a grid provides some sort of frame or scaffolding which the entire layout of a publication, including copy and pictures, is based on. Grids can be set up differently, but it should always have a good balance of "rigid structure" and "flexible design". To give you an example: For my architecture magazine I chose a 12 column grid, so I can easily place the copy in 2 or 3 columns, but also have enough white space around nicely designed quotes and pictures. Everything has enough space to "breathe". No matter how a grid is set up: It is very important for the editorial designer to stick to it. But why? Why is a grid of such importance? The grid contributes to a harmonious, visual unity of all stories/chapters. A systematic arrangement of copy and pictures based on a grid, allows the reader to easily navigate through the publication without any hassle. This also accounts for the chapter and page number. Imagine, chapter and page number would be somewhere else on every page, or they are displaced by just a few millimeters on every page. The reader would have massive difficulties to orientate himself, the magazine/book would all of a sudden be "difficult to read". It is important that flicking through is conceived logical and without hurdles. A further aspect is the copy/pictures to possibly shine through, what also has to do with the opacity of the paper used. Papers with bad opacity let the letters on the back of the page shine through what makes the publication look cheap and is often conceived as "low quality". Papers with good opacity are more dense and hardly let the copy/photos shine through the paper. Also here, the grid comes into play: Letters from the back of the page would shine through beyond the text margin on the front of the page, unless the editorial designer sticks to the grid – depending on the opacity quality of the paper of course. Conclusion: A good grid and sticking to it definitely contribute to the success of a publication, making it "easy" and "pleasant" to read. Do you have questions? Drop me a message. #magazine #paper #editorialdesign

While creating the print magazine as well as the multimedia app for Austria’s largest transport magazine, I also designed a great interactive slide show with amazing photos of this year’s Truck Race at the Nürburgring. You can download the free app of "Blickpunkt LKW+BUS" in the Apple App Store and the Google Play Store . #app #magazine #truckrace #nürburgring

Since beginning of the year Ashley Wiggins (Randall Films) and me are working on something big. Something big under the sign of our love for Tirol. Details are not being disclosed yet. But: You will be amazed. Here you can take a little sneak peek. #tirol #tirolbox

For me as a graphic designer, it is important to understand the character and the philosophy behind a company or a product. I include this character in a holistic design approach, that follows me through the entire creative process. This is how I can create a unique visual concept and make sure the character of the company or product is represented by its look. A consistent corporate design system is always the goal of my branding process. A good corporate design is based on a good system. This is why I am happy and proud to announce that "initiative corporate design" (short init_cd ) has awarded me with their official quality seal. This obliges me to continue designing in compliance with highest quality standards in corporate design. The "initiative corporate design" is an ExpertsCluster of designaustria and works with high and uniform quality standards in the field of corporate designs. #corporatedesign #logo #branding

"Martin Holztrattner - Austria‘s True Online Marketing Coach" is a young, successful internet entrepreneur from Stans/Austria. Years of experience and valuable expertise on how to financially succeed with an online business are transported on his website, in video trainings and seminars. I developed a holistic corporate design concept, some online banners, buttons and design templates for the website and social media channels, designed flyers, business cards and handout templates. These designs transport a feeling of high quality, professionality, credibility/authenticity, dynamics and the image of a young, hip internet entrepreneur. You can see all the details about this great design job in my portfolio. #corporatedesign #branding #onlinemarketing