How a Branding System Enables Transformation to a Top Brand in 90 Days

Especially for small and medium-sized companies in the service sector, the question arises as to how one can transform into a top brand (in view of the strong competition from the "big players" on the market). At HCG corporate designs, we have established a method that leads to the desired result in four steps and in just 90 days: From the swamp of mediocrity to a top brand that you can no longer ignore.

WHAT LOGO AND WEBSITE CANNOT DO – BUT NOBODY TELLS YOU

It is a mammoth task to become an absolute top brand – it is a marathon and not a sprint.

The problem is that a new logo and a new website alone cannot handle this mammoth task, but they still cost a lot of money. "Run-of-the-mill" designers want to convey that a new logo and a new website are enough to make a brand a top brand. But that's not true.

On the other hand, there are well-known advertising and design agencies that are extremely overpriced due to unnecessarily bloated organizational structures and expensive PR measures. Often you have to pay between 5,000 and 10,000 euros for a workshop, only to find out that you need a branding system.

In addition, the problem of high employee turnover in the agency industry is also becoming more and more of a problem for customers, as a lot of valuable knowledge about projects is lost, thus causing unnecessary problems.

OUR 4 STEP METHOD TO TRANSFORM INTO A TOP BRAND WITH A BRANDING SYSTEM

STEP 1: ANALYZE STATUS QUO

The first step is to ask yourself which values are actually being conveyed by the current company image. Are you really being perceived the way you want to be perceived?

In addition, it's about crystal-clear fact checks on the functionality of your current logo, the design success of your current website and a striking comparison of how your current company presence actually works in comparison to the competition.

STEP 2: DEVELOP BRANDING

The second step begins with a psychologically sound development of your brand personality - without the need for a time-, personnel- and cost-intensive workshop. In this way, we determine how your future top brand must be positioned in order to emotionally "pick up" your target group and convert them into paying customers.

This is followed by the core theme of the entire process – the development of a holistic branding system including practical documentation in a web-based corporate design manual.

STEP 3: IMPLEMENT BRANDING

After theory comes practice. In the third step, the branding system is transferred to various touchpoints (online and offline) and implemented where it is needed now and in the near future. These include websites, social media profiles, brochures, business cards, forms and so on.

In addition, the success of the branding developed in step 2 is measured in this step. 30 days after the website goes live, it is also thoroughly tested again and examined for possible design optimizations.

STEP 4: CONTINUOUS IMPLEMENTATION BRANDING

It's great to transform into a top brand. However, it's also important to remain a top brand. This depends on the continuous use of the branding system at all touchpoints. Documenting the branding system in the corporate design manual is enormously helpful here and ensures the company's 100% independence.

Using a convenient design flat fee, various communication media can be created with consistent quality. This ensures time and financial planning as well as consistently high quality across the entire, holistic external appearance.

HOW YOU CAN TRANSFORM INTO A TOP BRAND

For a detailed insight into our 4-step method of how we use a branding system to achieve transformation to a top brand in 90 days – specifically for small and medium-sized businesses in the service sector – watch the video at topmarke.hcg-corporate-designs.com