Continuity creates trust. Trust that turns people into paying customers.
- Helene Clara Gamper
- Jan 11, 2024
- 2 min read
Updated: 4 days ago

Entrepreneurs are often told a lie. They are made to believe that all they need is a logo design and a website to get their great product (or their fancy service) out to the people. Or just a website should be enough.
Others suggest to entrepreneurs that they first have to spend 6,000, 7,000 or even 8,000 euros on a workshop to even find out that they need professional branding to transform into a top brand. This is how companies' budgets are played with and some agencies get their own sales tactics refinanced by the customer.
The real problem: a lacking branding
A new logo and a new website alone cannot handle the mammoth task of appearing as a top brand, but they still cost a lot of money. "Run-by-the-mill" designers like to sell it as if a new logo and a new website are enough.
You are an expert in your field, in your service, and of course you cannot know how crucial branding really is. How could you?
In addition, there are many ready-made templates that you can find cheaply on the Internet or Photoshop buddies that can only take a company a small step further. In plain language, that means you remain stuck in the swamp of mediocrity.
This is not about a small start-up run by students or someone who is just starting out on their own to earn a little extra money. A logo and a website are enough to start with. However, we are talking about the transformation from the swamp of mediocrity to an absolute top brand that people can't ignore.
The thing is: You need branding, i.e. a coherent, holistic design system, because only then can you convey a consistent brand message across all touchpoints (both analogue and digital) now and in the future. And we think that this can be done without an overpriced workshop.
A consistent brand message as the key to the heart of your target group
Why is a consistent brand message so important? Quite simply: continuity creates trust. And that is what turns people into paying customers.
We have specialized in tackling this problem at its root and solving it – by establishing a recognized and practical branding system (we carry the quality seal of the “initiative corporate design” from “Design Austria”).
With our systematic design approach, we help scaleups win more customers in just three months. This ensures clear and understandable communication and a trustworthy continuity that turns people into paying customers.
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