As we all know, there are many ways to Rome. So how do you get to where you want to go – not to Rome, but out of the swamp of mediocrity and into becoming an absolute top brand?

Option 1: You create the branding yourself

It costs you a lot of time, energy, nerves and (resulting in) money to set up a holistic branding on your own; not to mention the implementation on all analog and digital touchpoints and the continuous use on all communication channels.

Aside from that, you most likely lack the expertise and experience to objectively assess design excellence and actually develop professional branding.

In addition, you lose a lot of valuable time that you could otherwise use for your day-to-day business. The likelihood of you transforming into a top brand is extremely small.

Option 2: You hire agencies

Many agencies, especially well-known ones, are extremely overpriced due to inflated organizational structures, sales-promoting workshops and expensive PR measures. You, as the customer, naturally have to co-finance these expensive PR measures and gimmicky campaigns.

For some agencies, just picking up the phone costs money. Speed, agility, flexibility and, unfortunately, sometimes even face-to-face contact with the customer - none of that.

Most agencies work with an unnecessarily complicated website CMS that continually eats up time and money just to function. This generates high costs for customers and is passed on with corresponding surcharges.

Another problem is the high employee turnover in the agency industry - despite the constant effort to entertain employees (with the resulting costs, which you of course have to co-finance). This means that valuable knowledge and important information is easily lost and you constantly have changing contacts.

The likelihood of you transforming into a top brand is there, but at a disproportionately high price (if you haven't been financially eaten up beforehand).

Option 3: You hire a new run-of-the-mill designer

Many run-of-the-mill designers do not have the necessary expertise to create a holistic branding. After a “pretty” logo (which is often neither functional nor future-proof) and a website, there is not much more. The holistic branding approach and the flexible and modular design system that will guide your company safely into the future are completely missing. You are once again spending money on something so that you have something “pretty” that is not viable in today’s cross-media world.

Furthermore, the lack of a design system means that you are dependent on the “back-and-forth designer”. If he is on vacation, you have a problem. If he is sick, you have a problem. If he is busy with another job, you have a problem.

The likelihood that you will transform into a top brand is low. Because you will go around in circles and end up where you started: in the swamp of mediocrity.

Option 4: You invest in learning material and online courses

You invest a lot of time (and sometimes money) in various learning materials in order to learn how to develop a professional branding and implement it on all cross-media touchpoints.

This of course keeps you from your day-to-day business, your sales shrink and you cut off the branch you are sitting on. You are also confronted with so much information that you end up not being able to see the forest for the trees.

The probability that you will transform into a top brand is also extremely small.

Option 5: You hire HCG corporate designs

Or you can work with branding experts like HCG corporate designs. My team and I will support your transformation into a top brand with branding that makes complex things much more appealing. With the HCG method, we help service providers to communicate complex services clearly and understandably.

We ensure that you successfully transform into a top brand in such a way that your customers, your business partners and your competitors are left speechless.

So you save a lot of time, energy and nerves and get excellent expertise and no (!) drop in sales in your day-to-day business.