Milli on and on
Logo and book design for a charity project
Client:
Milli on and on
Industry:
NGO
Services:
Logo, Print
Challenge:
Fundraising for children's project
What we did:
Logo design, book design, web design
Result:
Donations totaling GBP 85,000 were collected within just 5 months.
The charity campaign MILLIon and on commemorates the late Milli Kaushal (London, Great Britain) and aims to support GOSH (Great Ormond Street Hospital) and the Kids Company with donations.
We developed the logo, various printed materials, and web designs. We also designed a book for a London private school on behalf of the charity. GBP 85,000 was raised in just five months.
The Mentone SemiBold font features minimal bevels, intended to reflect the playful, childlike character of the late Milli Kaushal in the branding. At the same time, Mentone SemiBold is straightforward enough to still appear serious. A dark and sophisticated gray was deliberately chosen as an accent color for the pink, as fundraising primarily takes place in London's upper-class circles.
The Mentone SemiBold font features minimal bevels, intended to reflect the playful, childlike character of the late Milli Kaushal in the branding. At the same time, Mentone SemiBold is straightforward enough to still appear serious. A dark and sophisticated gray was deliberately chosen as an accent color for the pink, as fundraising primarily takes place in London's upper-class circles.
"Helen is one of those rare individuals who can anything. She is able to design in such a way that her own talent is fully utilized, whilst the client feels very much understood. I have yet to meet a person who can work with such dedication, whilst being totally calm and self-assured, knowing for herself that she will get the job done and done beautifully."
Anita Kaushal
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