ALCiT
Branding for Canadian IT consultancy firm ALCiT
Client:
ALCiT
Industry:
IT
Services:
Branding, Webdesign
Challenge:
An old-fashioned look and feel did not match the company's values. A missing branding made business growth difficult.
What we did:
Rebranding and website design with a modern and fresh look, in alignment with the existing logo.
Result:
The branding looks the way the brand claims to be: modern and state-of-the-art. The brand style guide allowed for design consistency and, thus, enabled business growth.
ALCiT (Etobicoke, Ontario/Canada) offers small and medium-sized companies individual IT services in the hardware and software sector as well as customized IT security solutions.
We were hired to update the existing branding to give it a more modern look. This will help the company position itself more strongly in its target market and expand its market share accordingly.
The logo had to remain unchanged; the new branding included innovations and inspiration regarding colors and fonts, as well as a completely new web design, including the design of various graphics and the final image editing. The corporate design manual can be viewed here.
"Great work, we love the new design!"
Loïc Calvez
The new web design, which features the new branding, was initially presented as a preview website. A prominently placed "get in touch" button in the company's green color simplifies contact and is intended to increase the number of leads generated through the website. External programmers were commissioned to implement the design on the live website.
Newsletter
Get inspired by latest client projects, news from the design blog, and gain exclusive access to goodies and promotions reserved exclusively for newsletter recipients. Sent out every two months. Sign up now so you don't miss a thing.