swissplus
Packaging design for a Swiss cosmetics brand
Client:
swissplus
Industry:
Beauty & cosmetics
Services:
Branding, Logo, Packaging
Challenge:
missing packaging concept for a skin care series
What we did:
Concept for packaging design as demo
Result:
Thanks to the demo, the customer can better imagine the packaging and is thus prepared for further discussions with the packaging producer.
Swissplus (London, UK) is a skincare range made with natural Swiss ingredients that meets the needs of a wide range of skin types. We designed logos and packaging designs in two sizes (jar and tube) for demo purposes.
The logo typeface Springsteel embodies the purity, simplicity, and objectivity that underlie the Swissplus concept. Garamond typefaces reinforce the purity and tradition for which Switzerland is known.
Individual products are labeled with different colors, symbols, and logo fonts depending on the skin type. The primary outer color of the packaging is white. The interior color of the packaging, which is visible upon opening, corresponds to the color of the product line (e.g., essential = red, herbs = green, etc.).
"Helene is one of the few who can do it all. She fully utilizes her talent in graphic design, and as a client, I always feel very understood and in good hands. I've rarely met someone who works with such dedication while remaining calm and confident that the end result will look beautiful."
Anita Kaushal
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