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Dull Topic > Exciting Advertisement

In the course of creating the interactive and multimedia app magazine versions of "connecting comPETence" for PETnology/tecPET (Pielenhofen, Germany) three times a year (since 2015), I regularly face great advertisements from the print edition.

In this blog post, I want to share advertisements of two companies with you, because I find them simply great!


KHS advertisement 50 % less packaging

This advertisement of KHS is about 50 % less packaging. You can spot the missing letters in "50 % less packaging". A very interesting fact that I already talked about in this article on my website, was used here: If you leave out all vowels and only keep the consonants as well as the starting and ending letters of a word, the human brain can still correctly read the word. I also made use of this trick in the logo design for G.R. Kostenmanagement GmbH.


Otto Hofstetter is a Swiss company and consequently communicates the claim "Totally Swiss". The well-known quality image of Switzerland is communicated here excellently. Of course, some stereotypes also play a nice role here ;-) .

"Connecting comPETence" is a leading international special interest magazine for the PET industry and is read in 128 countries worldwide. You can download the app "connecting comPETence" for free for your tablet from the Apple App Store (iOS) or the Google Play Store (Android).

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