corus
Logo design concept for a Swiss medical consultant
Client:
corus
Industry:
Consulting
Services:
Logo
Challenge:
Unclear positioning
What we did:
Logo design concepts
Result:
Different approaches to positioning were developed as a logo design concept.
Corus aims to empower healthcare professionals to focus on their core business. This is achieved through increased organizational efficiency and practical solutions from a single source. The name Corus is composed of cor (Latin for heart) and numerus (Latin for number). The claim "Heartcount over Headcount" underscores its focus on people.
We created various logo designs that (in different versions) convey Corus' 360° solution approach, humanity and warmth, yet still cool objectivity.
Logo Design Concept 1
As a leading figure of Corus, this Swiss client's hairstyle was stylistically translated into an "o." This gives the logo a human and humorous touch.
Logo Design Concept 2
The plus sign subtly incorporates the health aspect into the logo, serving as a link between a comprehensive 360° approach and warmth and humanity. Corus also takes the sand out of the gears of medical facilities by removing superfluous elements. This is reflected in the reduced letter parts of the R, U, and S.
Logo Design Concept 3
Here, the lowercase o is stylized as a heart. Simple, straightforward, and to the point. Subtly rounded letter ends also give the logo a human and personable feel.
Logo Design Concept 4
Here, too, the lowercase o is stylized as a heart, but much more subtly. The omission of superfluous elements (Corus takes sand out of the gears) is conveyed by the reduction of the uppercase r, u, and s. Corus's all-encompassing 360° approach is symbolized by a rounded rectangle that skillfully holds the logo lettering together.
Logo Design Concept 5
Objectivity and digitalization are at the forefront of this logo design concept. Bits and bytes as vertical, offset lines are united in a functional heart.
Logo Design Concept 6
Artistically interlaced letters are reminiscent of a gear wheel in which different elements flow perfectly into one another and function optimally together.
Logo Design Concept 4
Here, too, the lowercase o is stylized as a heart, but much more subtly. The omission of superfluous elements (Corus takes sand out of the gears) is conveyed by the reduction of the uppercase r, u, and s. Corus's all-encompassing 360° approach is symbolized by a rounded rectangle that skillfully holds the logo lettering together.
Logo Design Concept 5
Objectivity and digitalization are at the forefront of this logo design concept. Bits and bytes as vertical, offset lines are united in a functional heart.
Logo Design Concept 6
Artistically interlaced letters are reminiscent of a gear wheel in which different elements flow perfectly into one another and function optimally together.
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