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FAB4MINDS

 

LOGO DESIGN AND BRANDING CONCEPT / DRAFTS   IT

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Fab4minds (Vienna, Austria) develops ERP systems for the food sector. The biggest pain point for the target group is the difficult and often error-prone transition to a new ERP system. Changing an ERP system is always accompanied by negative feelings.

Fab4minds therefore wants to do it differently and position itself as a holistic digitization partner for the food sector - DaaS (Digitization as a Service) with ease and joy.

We translated this positive feeling into a smile and combined it with the number 4 in the company name. The smiling number 4 serves therefore as the central core element in the branding for fab4minds.

LOGO DESIGN DRAFTS & FAB4MINDS GRID

The smiling number 4 in the logo design is used in grids of 4 (4, 16, etc.) to generate various designs patterns with a high recognition value. This ensures exciting visual effects, additional brand appeal and maximum flexibility in branding.

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