CORUS

 

LOGO DESIGN CONCEPT   CONSULTING

Corus aims to empower healthcare professionals to focus on their core business. This is to be achieved with increases in efficiency in the organisation and practice-oriented solutions, provided by solely one provider. The name Corus is composed of cor (Latin for heart) and numerus (Latin for number). The claim Heartcount over Headcount underlines the human being as the centre of all Corus is doing.

We created various logo designs that (each in different versions) convey the 360° approach of Corus, humanity and seriousness.

LOGO DESIGN CONCEPT 1

As the Director of Corus, Ms Ommert's hairstyle was stylistically implemented as the "o" letter. This gives the logo a human and humorous touch.

LOGO DESIGN CONCEPT 2

The plus sign subtly includes the health aspect in the logo and visually links the 360° approach with the heart or "o" letter that reminds of kindness. In addition to that, Corus gets rid of unnecessary clutter in the organisation of medical facilities, which is reflected in the reduction of the letter parts in R, U and S.

LOGO DESIGN CONCEPT 3

In this logo design, the "o" minuscule is shaped as a heart. Simple, easy and to the point. Subtly rounded letter ends also make the logo lettering appear human and optimistic.