Imagine the brakes of your car are damaged. Luckily, you don't have an accident. But still: You have to get the brakes repaired.
On the internet, you search for garages and Google lists various websites.
You click through a few homepages and get a first impression. And you
probably know it, that gut feeling "this company looks good and professional"
or "hm, I don’t feel good with this company".
What garage would you trust to repair the damaged brakes of your car?
For sure the one that makes a professsional, trustworthy impression on you, where you have a good gut feeling.
A corporate design does just that: create a good gut feeling. It gives a business a unique visual identity and a professional, serious look. This generates trust among potentional clients and makes a business grow.
A logo is a symbol.
A corporate design creates a feeling.
It’s feelings that turn people into customers.
CREATING YOUR BRAND
I develop holistic corporate design concepts that transport a brand’s character in a way that it is understood by the target group. In addition to the logo, which is the heart of a corporate design, there is also a harmonious colour scheme, a coherent typography concept supporting the perfect usage of various fonts, secondary style elements caring for the right look and feel and a principle of order which makes sure that all design elements are in the right place. This is the foundation of a professional corporate design, which things like business cards, letterheads, envelopes, form templates, website etc. are based on. My clients also receive a brief PDF manual that is included in the service. This manual documents and explains the corporate design which guarantees transparency and independence for my clients.
"As one of only approx. 100 designers in Austria and Germany, I am certified by 'initiative corporate design', an ExpertsCluster by designaustria. This means, I commit myself to comply with high, pre-set quality standards when creating visual identities. This is my quality promise to you."
Helene Clara Gamper
THE CREATION PROCESS
It all starts with discussing requirements, target groups, "desired image", deadlines and goals with the client.
I research further information about the character of the client’s business, its history and target group, in different data sources.
Using different techniques, I work on various ideas for a design concept, such as shapes, colours and further style elements.
Based on the researched information and my ideas, several drafts for a logo and further style elements are created.
I match the created drafts with the goals defined in the briefing and prepare the logo drafts to be sent to the client.
The best design drafts are sent to the client and details are discussed. A new feedback/correction round may apply upon request.
Based upon the client feedback, I amend certain details of the design and give it the final touch. In addition to that, the corporate design manual is being finalised.
The corporate design will be delivered in a file structure including both the files to be used and the raw files. Also the corporate design manual is delivered in PDF format. This guarantees the client to stay independent from HCG corporate designs also in the future as he/she can work with other graphic designers or let in-house designers work with the corporate design.
"I originally requested a logo design but while we worked together on that I realised all the other services that HCG has to offer. I then decided to go for a brand new corporate design. I wasn't too familiar with a CD and didn't think I needed one. I was prepared to pay the extra for what has been a fantastic job by HCG. I'm overwhelmed with the outcome as my company has a lot of meaning and that is replicated in my new corporate design. HCG was very easy to work with, fun to work with and you could see the efforts that had gone into the job. To summarise, I wouldn't go anywhere else for my design work and I learnt so much, which helps me and my business progress even more than I could without HCG."
Ashley Wiggins, Randall Media Factory