Rights of Use: Why?
The term „rights of use“ whirls above many creative people’s heads, like a fair weather cloud above a sunny spot: Somehow intangible, somehow unpleasant, somehow annoying and totally pointless. Pointless? Really? Well... As the name already states, rights of use allow you to use a third person’s work or product for a specific purpose. Let me give you an example: I develop a corporate design concept for a client. The creation from the briefing towards the final concept includi